Thursday , March 28 2024

BVLGARI AND ISABELLA ROSSELLINI -THE STORY CONTINUES

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The Italian actress stars in  the new accessories advertising campaign by Annie Leibovitz

Bulgari    and    Isabella  Rossellini  – a   longstanding  and    solid  relationship  further   heightened  by   the   new advertising campaign   starring the   Italian   actress, who   poses  clutching the   latest  designs from   her  “Isabella Rossellini” bag  collection for Bulgari.

Behind the  camera, photography icon Annie Leibovitz, whose set  channels the  mood and  feel  of  the  paintings by  British artist  Meredith  Frampton, known for  his highly-finished portraits  and still lives, at time with a Surrealist  flair. Images that evoke the painter’s hand while referencing the world of   art, culture and craftsmanship, obviously revisited and contextualized through the eyes of Leibovitz and permeated with the elegance of  Isabella Rossellini.

Beautiful photos that further  consecrate the exclusive top-handle bag  as  an  icon   within  Bulgari’s accessories world, zooming in  on  this object of  desire, photographed in  different variants.

The  sealing wax  red  of  the hand  pressed calfskin version enriched with   a red  enamel closure with   rock crystal twist lock recalls the wax monogram seal   originally used by company founder Sotirio Bulgari, as  well  as  the more sensual and passionate side of Rossellini.

The  version decorated with  a red-coral embroidered fan  motif, inspired by haute jewelry pieces, bordered with  sand calfskin and  featuring a  mother-of-pearl  effect enamel closure  with   amethyst twist lock  speaks of  the   actresses fascination with  the   East  and  is  counterpointed  by a  finely-stitched ivory  version that  masterfully recreates the three-dimensional  scales of the  siren, enriched by a white and  grey  enamel and  white agate twist lock.

The   lining   of  each   labor  intensive  bag,  as   in  the  best  Bulgari   tradition, is  personalized  with   the actress’s signature and  with a playful snail   design, an  ironic motif that traces a  parallel between the relationship that links a snail to its home, a woman to her bag.

The  easy  and  relaxed atmosphere that permeated the  set and  the  backstage comes as  no  surprise given  the  strong bond  between  Rossellini and  Leibovitz, who  have  known  one  another since  the  Eighties, a relationship underscored by the  photographer’s unconventional portrait of Rossellini with  former partner director David  Lynch shot in 1986.

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The   campaign further  seals the  union between Bulgari   and   Rossellini, a  happy   journey of  reciprocal esteem, crowned  by  the  successful line   of   bags  that  bowed in  2010  during  Paris couture  week and   that over the seasons has  broadened the range with   new  colors, materials and  sizes.

«I’m   extremely  pleased   that   after   asking   me to collaborate with  them in  designing the  ..Isabella  Rossellini” bag  in 20 I 0,  Bulgari  asked   me to  interpret this campaign for  my handbag.»  Isabella   Rossellini   says. «Annie and I had a great time, she researched the project thoroughly  and  when she brought me into her room I was  moved by the amount of images she had collected: photos of painters, of Bulgari, of myself. She had a  very  clear   idea   on  the message  she  wanted  to  express. I’m  delighted that   Bulgari  chose  two  women   with  a  forty-year  experience in  fashion to tell  the  story  of the  bag that  is as  precious  as a jewel  and  expresses a very  particular concept of timeless  beauty, os well  as the  legacy  of  Italian  elegance and  quality in  the  world.»

The   bag,  developed  in  collaboration with   Bulgari   designers, expresses the essence of  Rossellini’s impeccable elegance and  mirrors her  innate creative flair via  simple and  essential  lines. Eclectic, modern and  timeless, the “Isabella Rossellini” bag  conveys a  natural and  easy  grace combined with a resolute and determined spirit.

Isabella Rossellini, an  influential style icon  with a multifaceted personality and  an  extraordinary career, a muse whose less-is-more allure and  elegant demeanor have  always inspired  Bulgari. The  daughter of  two legends of the golden screen, Ingrid Bergman and Roberto Rossellini, who floats from the front  row  of  the catwalks onto the screen and  to social, humanitarian and  environmental causes with   the same grace and  class.

CREDITS:

Talent:  Isabella Rossellini
Photographer: Annie Leibovitz
Set  designer: Mary Howard Studio
Stylist:  George Cortina
Make  up:  James  Kaliardos
Hair:  Didier Malige

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