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This Spring, think bright and bold colors as Technicolor made its way on the runways and MAKE UP FOR EVER releases its limited edition Technicolor Palette just in time to offer women the must-have shades of the season which adapt to every mood, occasion and outfit.
Inspired from the Technicolor camera technique, the very first cinematographic tones which revealed over-saturated colored images to the world, Dany Sanz, Creator and Artistic Director of MAKE UP FOR EVER created the Technicolor palette to paint an image of beauty in saturated colors while playing with light contrast to re-color reality, giving it a novel modern edge.
Coinciding with the trend for Spring 2013, this palette is this season’s must-have accessory offering a mix of bright & softer shades of eyeshadow in a variety of matte, satiny, and iridescent textures. 5 basic shades, the mainstay of the timeless MAKE UP FOR EVER collection, ensure that there is something for everyone: Lilac, Black, Matte White, Espresso, and Iridescent Yellow Beige. These are complemented by 3 radiant shades that concentrate all the vitality of spring: Turquoise, Apple Green, and a limited edition of this spring’s flagship color, Yellow. Yellow, the most luminous shade is the “It” shade of the season as it is a primary, hyper-pigmented, glowing yellow whose joyful vitality will electrify the eyes and overall look with its radiance.
Whether a single color is applied alone or layered with other shades, the shades of the palette can be used to create natural or sophisticated makeup looks and women can dress up their eyes in various saturated colors to get that fashionable look of the season in Technicolor.
