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There are a thousand reasons that explain the success of this year’s best seller “50 Shades of Grey”. The most profound, yet, the least banal is one and one alone: the book’s ability to shed light on the pleasure of discovery. For his new 2013 S/S collection, Cesare Casadei has decided to investigate the idea of the discovery of self and pleasure using one of the most sophisticated weapons in the world: women’s footwear.
The collection starts from materials inspired by the hard, sensual aesthetics of Helmut Newton, drawing upon details and constructions from architecture and engineering. For example, transparent Plexiglas is used to eliminate any sense of weight and to create illusions, as if it were the invisible cable of a suspended bridge. Its lightness, lays the shoe bare, while its construction gives the impression of doing away with any excess or frills to highlight maxi metal screws and construction points.
The Blade model, a fetish par excellence, takes on an even sharper appearance: developed in new, luminous materials, it features a steel blade that is transformed into a heel.
Raw materials blend decò aesthetics with a primitive, minimalist look. This is the case with rhodoid, a flecked compound generally used for eyewear, employed in this instance for heels and varnishing. Or cork which, in Casadei’s S/S collection, becomes the quintessence of elegance and sophistication.
Finally, the collection also features a new wedge called “Bridge”: a model downscaled to the barest minimum, like a miniature work of architecture. It consists of a micro steel casing which crosses the shoe from the sole to the heel, tracing an illusory, transparent mirror-like effect both in the skyscraper or more comfortable version.
Lightness is, in fact, the collection’s general common denominator: from new, natural effect or pearly patents, to summery colours such as light blue, raspberry and cherry right up to the opacity of the mirrors, Plexiglas and steels used to eliminate any form of heaviness.
The new Casadei collection is an invitation to transcend the boundaries of discovery. A sophisticated appeal to abandon oneself to that explosive pleasure that only a shoe can give. Because these creations have the ability of undressing a woman in order to then re-clothe her with desire and beauty.
The CASADEI Spring Summer 2013 Collection is available at the Casadei boutique in The Dubai Mall and in Galeries Lafayette.
About Casadei:
The Casadei label was founded in 1958 by Quinto and Flora Casadei. Quinto Casadei—still at the helm of the footwear and leather facilities
of S. Mauro Pascoli in the province of Forli—proved strong and true when he decided to expand his small crafts laboratory, in which he had already started to produce dream footwear of sophisticated workmanship. This entrepreneurial and pioneering spirit enabled Casadei to go beyond Italy’s borders in long-ago 1964, already a vocation for anticipating styles and trends was transmitted in its entirety to the second-generation top management, Cesare Casadei, who joined his father Quinto’s company in 1987. Today, Cesare is the creative Director of Casadei, while his cousin Fabrizio manages the maison’s financial affairs. Season after season, Cesare renews the family company’s DNA, crafting shoes for “original, self-confident and alternative women, yet always and inevitably the protagonists of the galaxy in which they live.” Casadei’s key features are true objects of precious design, 100% Made in Italy from exclusive and hand-finished materials, imprinted with skilled workmanship. It is precisely this constructive, Made in Italy know-how that is still the vital essence of this dynamic company, firmly anchored to its roots of manufacturing excellence, always looking to the future, fully immersed in the global present, in an ongoing osmosis between tradition and modernity. Casadei currently exports 70% of production, mainly to the United States, Russia, Japan, the United Arab Emirates and Europe. With a new collection launch every season, the brand complements the leading fashion trends as seen on the international runways with designer shoes and bags.
