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Citizen watches have signed Kevin Pietersen, the swashbuckling English cricket superstar to be the Brand Ambassador in the Middle East. He will be the face of their new range of Super Titanium Watches and his elegant brilliance superbly represents the best qualities of the new line.
Pietersen, known for his flamboyant, hard-hitting style of play currently plays for England, Surrey and the Delhi Daredevils and has the distinction of being the second-highest run scorer from his first 25 Tests. He became the fastest batsman to reach both 1,000 and 2,000 runs in One Day International cricket. He is only the third English batsman to top the ICC One Day International rankings in March 2007.
Commenting on Kevin’s association with the brand, Mr. Takahiro Miayazaki, General Manager, Citizen Watches Gulf Co. said, “We are delighted to have Kevin Pietersen as Citizen’s brand ambassador. Kevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand.”
Pietersen will be featuring in Brand communication of the New Super Titanium watch collection. Super Titanium incorporates Citizen’s committed pursuit of materials and advanced technologies which resulted in twin integration of lightness and toughness.
All models from the Super Titanium Collection feature a high-quality sapphire glass that helps resistance against scratches and always guarantees a perfect view on the time display. The watch is also water resistant to 10 Bar. Color accents and changing design in minute division also revive the appearance of the dials. The layered dial and etched patterns on the case and bracelet dynamically highlight Eco-Drive originality. And most importantly Super Titanium watches are 5times harder and 40% lighter than Stainless Steel watches.
