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The completely redesigned world show for watches and jewellery, BASELWORLD, opens its doors today. “The new Hall is a truly impressive calling card,” said René Kamm, MCH Group’s CEO, at the opening press conference yesterday, adding: “And the exhibitors are filling this magnificent framework with life. With their new stands, the majority of which are also larger, they are presenting their brands and products even more impressively than before, lending the show an unprecedented radiance.”
THE KEY TO SUCCESS |
IN THE FAST LANE |
 The traditional manufacturer from Geneva demonstrates, once again, understatement and elegance at BASELWORLD. New models expand the great classical collections of the brand. Patek Philippe is also preparing for its 175th anniversary next year. |
 With the L.U.C Engine One H, Chopard again launches a timepiece that feels at home in the world of automobiles. Unlike its predecessors, the case of the Engine One H is rotated ninety degrees and measures 44.5 by 35 millimetres. |
TRIPLY COMPLEX |
GUESS GOES DENIM |
 This traditional Swiss brand adores complications. As a member of the Sowind Group, Girard-Perregaux returns to BASELWORLD alongside its sister brands Jeanrichard and Gucci. |
 Cindy Livingston, President and CEO of Sequel, whose brands, Guess and Gc, are distributed in over 70 countries around the world, shares company, product and show news. |
A JEWELLER BY VOCATION |
FLORAL-INSPIRED BEAUTY |
 Thanks to its production capacity that encompasses both exclusive handcrafted production and the most advanced technology, this Vicenzabased jewellery brand is presenting lots of new creations and some real masterpieces at BASELWORLD. Roberto Coin also emphasises the importance of ethics in the world of jewellery and precious stones. |
 Just like no beauty regime – petal-inspired lip colours, flower- infused skincare and sweet, blooming fragrances – is complete without adding flowers to the mix, so is a large selection of jewellery like fresh floral bouquets. This year at BASELWORLD, the halls are blossoming with flowers, as jewellery exhibitors champion the return of flower-power. |
THE “NEW” HALL 3 IS GEMTASTIC!
Welcome to the new Hall 3, Hall of Elements, where you will find fantastic loose gems, alongside beautiful new and estate gem-set jewels. With so many different varieties and qualities of gems, one might feel a bit overwhelmed trying to choose where to start. Begin with the most exquisite rare and beautiful gems. It almost goes without saying that our gem Hall 3 exhibitors go to the ends of the earth to bring us only the best of the best, the most beautiful and rare finds to be collected and worn.
