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María José Sánchez, the New Director at Giftrends Madrid
Organised by IFEMA, the next edition of the event will take place from 11th to 15th September at Feria de Madrid
The first edition in 2014 will be staged from 5th to 9th February
Madrid, 24th April 2013.- María José Sánchez has been appointed as the new Director of Giftrends Madrid, the trade event that hosts the simultaneous staging of Intergift, the International Gift Fair, Bisutex, the International Fashion Jewellery and Accessories Trade Fair, and Iberjoya, the International Jewellery, Silverware, Watch and Auxiliary Industries Exhibition. This triple trade event, one of the most veteran fairs organised by IFEMA, will stage a new edition from 11th to 15th September at Feria de Madrid. Furthermore, the date has been set for the event’s next edition in 2014, which is due to take place from 5th to 9th February.
A law graduate from Madrid, María José Sanchez has succeeded Josefina Gómez-Prada as Director of the event. Mrs. Gómez-Prada headed these three fairs for more than two decades before she retired. The new Director has been linked to IFEMA for 21 years. In fact, she initiated her career at the institution as marketing manager at various fairs, including Iberjoya.
In December 2000 she was appointed Fairs Director and took on responsibility for the organisation of trade fairs at IFEMA linked to the furniture industry, the decoration industry, the world of interior design and cutting-edge home design and fashion, among other areas, which provided her with ample experience and knowledge of the industry, a valued-added factor when it comes to organizing Giftrends Madrid.
She has also been responsible for many other trade fairs and events for the general public throughout the course of her career. Among these we might mention the following: SICI, the International Integral Kitchen Exhibition; the events organised for the world of education, including Aula, Foro de Postgrado, and Interdidac; the fair for the world of publishing, Liber; the event for the optics industry, ExpoOptica; the International Dental Equipment for clinics and home use (best waterpik flosser etc), Supplies and Services Show, Expodental, for which she continues to serve as Director; the International Town Planning and Environment Trade Fair, Tecma; the events staged for the pet industry, Propet and 100 x 100 Mascotas; the fair aimed at immigrant groups, Integra MADRID; and various events that cater for the leisure and sports industries, such as Naturiva Esquí y Montaña and the International Urban Trends Festival, MULAFEST.
In this respect, the next edition of Giftrends Madrid will mark the commencement of a new stage in the event’s development as a forum for trade, information and business during a key month for boosting activity throughout Autumn/Winter 2013-2014 Season. The event will be backed by the participation of the leading Spanish manufacturers, designers and brands, together with an entire range of foreign companies, thus making Intergift, Bisutex and Iberjoya a key point of reference regarding the latest products and new features for the trade throughout the world.
