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- Dubai’s Leading Leather Restoration Boutique Partners with Crystyled – offering outrageous and lavish sparkling works of art on bags, shoes & accessories
- Katy Perry, Steve Thompson, Kim Kardashian and Frankie Dettori are some of the brand’s international clientele
New York based franchise Lovin My Bags Middle East, has recently teamed up with Crystyled to offer customers limited edition and bespoke, outrageous and opulent crystallized embellished shoes, bags and other unique pieces on any of their favorite items. At the Lovin My Bags Dubai boutique located at Palm Strip Mall Jumeirah, customers can customize their luxury goods in a variety of patterns that include vintage, luxury, and iconic, amongst others. Lovin My Bags Middle East believes that the global trend of ‘Personalization’ of luxuries is catching up quickly with luxury consumers across the Middle East, as men and women desire more individuality from their purchases.
Founded in UK in 2008 by Natalie Daghestani, Crystyled masters in a process called ‘Crystyling’, that involves a design or pattern being permanently created on to a product using hundreds and sometimes thousands of Swarovski Crystallized Elements, cameos, charms and embellishments that are adhered individually by hand. The business first operated out of a small studio in the UK, catering to private clients. It was not long before celebrities such as Kim Kardashian, Fearne Cotton, Alexa Chung and Peaches Geldof soon became Crystyled fanatics and were spotted using their customized Crystyled products in the international press and media. This led to an increased demand for Crystyled products and resulted in the brand partnering with high-end London stores Selfridges &Co. and Harrods.
Dhiraj Munjwani, Partner at Lovin My Bags Middle East said: “We are thrilled to associate with Crystyled to offer this additional service to our customers through our retail environment. This is a natural fit to our core ‘Leather Restoration’ business as we give customers a unique opportunity to personalize their luxuries.”
Natalie Daghestani, Founder, Crystyled, said: “We are excited to cater to the Middle East consumer through Lovin My Bags in Dubai, as they really focus on catering to what customers demand. We recognize there is a gap in the market in Dubai for a customization service of this kind. We assure all our customers with one-of-a-kind designs, quality craftsmanship.”
Crystyled branded products can frequently be seen on many TV shows including ‘Keeping Up With The Kardashians’ on E! and on adverts such as ‘Rimmel London’, for whom Crystyled were commissioned to create a Union Jack iPhone cover for Zooey Deschanel. Crystyled has worked exclusively with Blackberry on launch events in Selfridges & Co. and in store promotions and can proudly list a further number of international celebrities such as Katy Perry, Steve Thompson, Kim Kardashian and Frankie Dettori as our clientele.
Natalie, who was born in Wales but resided in Dubai for the first eighteen years of her life, returned to Cardiff to study product Design in 2005. After graduating with a First Class Honors degree in 2008, Natalie set her sights at launching her own customization business – ‘Crystyled’. Crystyled grants clients the luxury and assurance that they can walk into a room and be confident that no other person will have exactly the same embellished accessory.
Crystyled is a brand associated with luxury, style, individuality and sophistication for men and women alike. Providing the perfect excuse to indulge in that little something extra special, or make a truly unique gift for a loved one.
About Lovin My Bags Middle East
Lovin My Bags is the latest international franchise concept, which has been brought to the Middle East shores by partners Jai Tolani and Dhiraj Munjwani, with the first boutique in Dubai, UAE at Palm Strip Shopping Mall, Jumeirah Beach Road. With over 35 years in leather restoration and conservation experience, the brand introduced the very first system of handbag cleaning and exclusive handbag care products, developed to prolong the life and beauty of luxury designer handbags and other leather belongings. They specialize in cleaning and restoring designer brands including Hermes, Chanel, Louis Vuitton, Prada, Balenciaga, Dior, Cartier, Chloe, Gucci, Jimmy Choo, amongst all others. Also available at Lovin My Bags are exclusive home-use handbag products and kits for different leathers including Louis Vuitton Vachetta, Chanel Lambskins, natural and shiny/glossy leathers. The kits include a cleanser, moisturizer & a protector. The product range also includes a special product for protection of bag handles and for dyes from Abayas & Jeans for example.
