Collection Pan Arab Luxury Magazine
Related Articles
The new victoriabeckham.com website is now live. The site represents a new approach to the luxury brand site by employing intuitive and interactive features. The redeveloped web platform provides unique brand content and places it in a vibrant social context that allows users to share the constantly updating media across their own social channels. Featuring simple, streamlined design and functionality, the site puts intimate and insightful content at the heart of the brand’s activity, giving users unprecedented access to the designer’s ideas and creative process.
“My new website has been in the making for a very long time. It was so important that the concept, tone and look of it were true to me and my aesthetic. The site will be ever evolving featuring never seen before insights into my world through the medium of film. I’m incredibly excited with what I have created and the unique access to the brand I am now able to offer, “ Victoria Beckham.
A departure from the original www.victoriabeckham.com — which served as an online lookbook for the brand’s collections, spanning from its first season, SS09, through to the most recent SS13 collections – this redeveloped brand platform focuses an ever-evolving body of show footage, documentary content, inspiration and news with a strong, signature aesthetic. Informal documentary content will serve to paint a more intimate picture of the brand’s personality, beyond the functional and sartorial qualities of its luxury products.
The site also provides a detailed store directory covering all international points of sale for Victoria Beckham. At launch time e-commerce will be available in the UK, USA and Europe, adding e-commerce to additional territories is currently being explored.
Tony King, with his agency King & Partners, have executed the site’s design and build, which is powered by the Sellect CMS Platform – adapted to cater for the unique requirements of victoriabeckham.com. Victoria has worked in close collaboration on creative and content direction with Jonny Lu and Isaac Lock respectively. The concept for the site combines their strong digital aesthetic with King’s extensive experience in luxury digital design.
The new victoriabeckham.com now sits at the centre of the burgeoning global Victoria Beckham digital community, which currently comprises: Facebook; Twitter; Instagram; YouTube, Google +, Pinterest, Tencent and Sina Weibo for the Chinese market; and V Kontakte in Russia.
Victoria Beckham is a joint venture between Victoria Beckham and Simon Fuller’s XIX Entertainment Ltd.
About Victoria Beckham
The Victoria Beckham fashion label represents modern luxury, comprised of the Ready-to-Wear, Denim, Eyewear, Accessories and ‘Victoria’ collections. All are conceived by Victoria and developed at her studio in London with the same aspirational, chic and refined aesthetic that is at the heart of Victoria’s creative vision.
Launched in September 2008 to great acclaim at New York Fashion Week, Victoria Beckham Ready-to-Wear is handmade in the United Kingdom and stocked internationally by the world’s best fashion stores. Victoria’s collections have been worn by celebrities including Michelle Williams, Julianne Moore, Beyonce Knowles, Gwyneth Paltrow and Kate Winslet.
In 2011 Victoria Beckham won “Best Designer Brand” at the British Fashion Awards, “Accessories Designer of the Year” at the UK Glamour Women of the Year awards and “Emerging British Luxury Brand” at the Walpole Awards.
In 2012 Victoria Beckham became international ambassador for GREAT in recognition of her work for British creative industries and won “Womenswear Designer of the Year” at the WGSN Global Fashion Awards.
