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Leonardo DiCaprio, Cameron Diaz, racing legends and Monegasque royalty helped TAG Heuer celebrate its ongoing partnership with the ACM and the Monaco Grand Prix at the 71st running of motor-sport’s most glamorous race.
Actors Leonardo DiCaprio and Cameron Diaz attended the Monaco Grand Prix last weekend as special guests of their brand partner, TAG Heuer, the world leader in prestigious and high-end chronographs.
On Saturday, the two actors attended an exclusive TAG Heuer cocktail party onboard the Swiss watchmaker’s yacht in Port Hercules. They were joined by Monaco’s Sovereign, HSH Prince Albert II, and a host of Formula One luminaries, including Jenson Button, Sergio Perez and Romain Grosjean, the drivers of TAG Heuer’s longtime partner in Formula One, McLaren Vodafone Mercedes. Also in attendance were F1 legend Alain Prost and World Rally Championship leader Sebastien Ogier, top model David Gandy, and a number of journalists and key business partners of the brand.
On Sunday, Cameron and Leonardo were right next to the action, rooting for Jenson Button and Sergio Perez as TAG Heuer’s guests in the McLaren Vodafone Mercedes’ pit lane. Leo and Cameron watched the exciting race unfold from inside the TAG Heuer VIP Lounge. Among the other VIP guests following the action were DJ Bob Sinclar and Swiss singer Bastian Baker. The stars stayed and mingled with the TAG Heuer guests for the entire afternoon.
On Cameron Diaz’s wrist all weekend was the new Monaco ACM chronograph– the newest edition in the iconic watch series first launched in 1969, and worn by Steve McQueen’s character in the movie Le Mans (1971). DiCaprio wore his favorite, the high-tech, super-chic and extreme shock-protected TAG Heuer Monaco 24.
“I grew up watching the Grand Prix of Long Beach, which was my first glimpse into the excitement of open wheel racing,” ”said Cameron Diaz after the event, “and I’m thrilled to be here now, at the most prestigious race on the Formula One circuit as part of the TAG Heuer family.’
“Monaco is the greatest race in the world,” said Leonardo DiCaprio. “I’ve been happy to work with TAG Heuer for several years on environmental and sustainability initiatives, especially with the NRDC and Green Cross International. I’m looking forward to our newest adventures together with Formula E.”
TAG HEUER & MONACO
In 2011, TAG Heuer and the Automobile Club de Monaco signed a historic agreement making the Swiss brand the ACM’s Official Watch and Chronograph and Eyewear Partner of its most glamorous event: the Grand Prix of Monaco.
The historic role TAG Heuer plays in Monaco is unparalleled in the Swiss watchmaking world. It has sponsored more first-place Monaco drivers than any brand in history. TAG
Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Ayrton Senna, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso and Lewis Hamilton.
About TAG HEUER
Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the fields of chronographs and ultimate precision. A legend in prestige Swiss watchmaking and one of its most innovative brands, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and wrist timepieces in the world. TAG Heuer is the world leader in high precision luxury chronographs with an unequalled mechanical accuracy of 1/10th, 1/100th, 1/1000th and even 5/10,000th of a second. In 2012, thanks to the lessons learned through these achievements, TAG Heuer won the world’s most coveted watchmaking award, the Geneva Watchmaking Grand Prix «Aiguille d’Or». From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race today–for which it has developed instruments with a precision of 1/10,000th of a second–TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige. This ambition is reflected in its partnerships with F1 Vodafone McLaren Mercedes team and its World Champion Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and with the Automobile Club of Monaco for the prestigious Monaco Grand Prix. TAG Heuer is also a partner of Oracle Racing, the 34th America’s Cup defender and winner of the America’s Cup World Series 2012-2013. More than ever, the brand epitomizes prestige and performance through active and socially responsible partnerships with actress Cameron Diaz, actors Leonardo DiCaprio, Shah Rukh Khan and Chen DaoMing, and WTA tennis champion Maria Sharapova. Today, TAG Heuer develops and manufactures its own movement, the Calibre 1887, a chronograph with an oscillating pinion invented by Heuer in 1887. It also produces the Monaco V4, a movement driven by belts, the Carrera Mikrograph, accurate to 1/100th of a second, and the Carrera MikrotourbillonS, a stunning double tourbillon on a 50Hz movement developed on the Mikrograph platform. This exceptional level of watchmaking excellence has earned the company membership in the most exclusive circle of the Swiss watchmaking elite, the Fondation de la Haute Horlogerie (FHH).
