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In 2012, Chloé celebrated 60 years of creation and the founder of the maison, Gaby Aghion, who passionate about literature, chose to name her collections following the alphabet. Clare Waight Keller, creative director since June 2011, revives this concept of naming, unique to Chloé, for the new bag lines and rewrites the vocabulary of the maison.
Since the winter 2012 runway show, under Clare’s direction, the accessories evolve hand- in-hand with the ready-to-wear. The Chloé spirit is a whole… a relaxed and feminine attitude, a free spirit.
The alphabet applied to the new direction of Chloé bags is already illustrated by the urban and graphic Alice; the letter b is Baylee an ideal day bag, supple and versatile. It will be the coveted accessory of this September and a key piece of the new Chloé wardrobe.
For the c, soon to follow with the spring 2014 collection, Clare Waight Keller wanted to lend her name to a modern and chic shoulder bag, the Clare.
The Chloé attitude evolves, reinvents itself and breathes new life into Gaby Aghion’s alpha- bet – a letter for each season, a feminine name, a unique bag.
a bag with a strong personality, « the Baylee has echoes of all the classic boyfriend bags I love. Simple in shape, practical and ultimately a chic attitude », explains Clare Waight Keller. « Its design, its signature, is best epitomized in a bi-colour version where two bright colours offer a variety of combinations. I love the slouchy softness of its leather and the strong gold hardware zips linked together with our iconic Chloé chain bracelet».
a perfect day bag which can change appearance with the pull of a zipper. Ultra supple, chan-geable and customized with metallic detailing, the Baylee is this fall’s coveted accessory.
an assured Chloé attitude, carefree and chic, which lends itself to every woman’s fancy. bi-coloured, the strap fitted with a metallic plate and placed on the shoulder, this is how Clare Waight Keller presented it on the runway last march. When hand carried, or in exceptional versions such as ostrich or alligator, it becomes more feminine, a different bag altogether.
its volume is generous, useful, and its unique metallic details are a stylish feature as is the zip closure from which hangs a fine chain bracelet.
The Baylee will be available exclusively from July 31st in the five Chloé flagships: Saint-Honoré in Paris, Soho in New-York, Aoyama in Tokyo, Citic in Shanghai, Prince’s Building in Hong Kong. Also available at Isetan in Tokyo and from net-a-porter.com.
