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The amazing elegance and genuine beauty of flowers expresses a new sense of lightness, coloured with joy and spontaneity. Moschino Chic Petals continues the story of Olive, a simple, sensitive woman who is able to observe the environment and capture the wonder behind the sweetest little things of nature.
Chic Petals: a name that refers to concepts like refinement, elegance, style, class and sophistication. A fragrance for an “interesting” woman, who moves in the flowery and luxuriant field of imagination with style and authority.
The bottle
Olive embodies the essence of the whole Moschino Cheap And Chic line. Free, self-confident, carefree, she lives in a whimsical world. Her heart beats of simple emotions, such as those for unexpected things. Her clothes are her many dreams. Olive enjoys herself and uses fantasy and imagination in the pursuit of happiness. The packaging is characterized by the same floral decoration of the bottle: pretty little white flowers on a “red poppy” background, with Moschino Cheap And Chic logo in light gold.
The juice
Time freezes for a delightful moment full of laughter and enchantment. An elixir of happiness! On top, Pomegranate and Wild Strawberry form a playful, sparkling and teasing duo intensified by Red Ginger. A floral explosion surrounded with fresh flowers, ethereal almost crystalline unfolds in the heart and is adorned with the sensual side of Red Orchid. Precious Hinoki wood interlaced with elegant Iris and velvet Musk to reveal a passionate and modern femininity.
The bath line
A full bath line, fresh and flowery, completes Moschino Chic Petals fragrance, wrapping the body with fragrant flowers. The shower gel and body lotion moisturize the skin, making it smoother and give a feeling of well-being.
The communication
The advertising campaign of Chic Petals has all the charm and freshness of a young love story. A bike ride, beautiful lawns, flowers, colors, aromas and emotions. Open air and joy of life. Created by Giampaolo Sgura with the creative direction of Rossella Jardini. The protagonists are the Latvian model Ginta Lapina and the Swedish model Jonatan Frenk.
