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In January 2014, many aspects of the metropolis will converge for Fiera Milano’s new,
big project dedicated to people and their environment.
A new brand, a synthesis of style, business and excellence: in a word, HOMI. It’s an original concept for trade fairs with an international flare that will début in January 2014. Many home dimensions, only one journey leading to ideas and solutions: all at HOMI, whose name says it all. A simple name holding many sensations, the letter ‘O’ symbolically represents the circle that encloses the environment and the person, and the MI at the end pays homage to Milan, a metropolis par excellence.
Fiera Milano’s new project will encompass people, their environment and their habits through a dynamic, fluid journey that stems from a new satellite concept: here, the exhibition space is broken down to then recompose itself. Innovative offerings and services will integrate with each other to fuel business relationships, conviviality, innovation and experience. The satellite format will inspire 10 exhibition areas representing different visions for living and life: indoor and outdoor trends, ideas for living rooms and bedrooms, experimental solutions and ideas for sharing a sense of well- being in all areas.
HOMI will expand itself beyond being just an exhibition space, proving itself as an exciting source for new ideas and an innovative business guide in the home sector for all kinds of industry professionals: through its carefully coordinated and designed image, HOMI establishes a new expert relationship with the public, guiding it through the various suggestions in a dynamic and fluid way. A new ideal store is at the centre of attention. Its criss-crossing themes help increase business relations between exhibitors and buyers through a new meeting area.
The perfect vision and explanation of the store of tomorrow, HOMI discusses lifestyles, multi- cultural themes and the well-being of the people and their environment. Individual products are valued but a coherent identity is maintained; it’s a synthesis of Italian elegance and excellence, unique in deciphering different styles in its own language.
There is always a different, eye-catching offering, framed by elegance and substance that will “dress” all the spaces in the fair, representing, even visually, new business formulas and inspire trade professionals with new ideas for points of sale. It’s a blank canvas for trade and relations.
Italian hospitality, international flavour in continual evolution, a future full of opportunity that will change spaces and habits, and a new exhibition idea for showcasing and giving advance previews.
In future, HOMI will expand from Milan as its groundbreaking style conquers America, Asia and Russia; it will carry its own world out into the World, much to the World’s amazement. The Art of Living that is HOMI’s hallmark will soon become a Fiera Milano International Project as the organization extends its reach to organize trade fairs on the world’s primary foreign markets
All this is HOMI, the 10 dimension home show.
HOMI is the newer, bigger Macef, an innovative opportunity for the Home sector. A story that changes today and anticipates the future. www.homimilano.com
