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The exciting new Fiera Milano project dedicated to people and lifestyles,
a new trade fair idea to explore starting in January 2014
HOMI | The concept
HOMI is a simple name that belies its wealth of significance. The O embodies the circle that encloses and symbolically wraps around the person, their spaces and their habits, while the ending MI pays tribute to the city of Milan.
HOMI, the new brand of Fiera Milano, synonymous with wellness, excellence, and business will debut its first edition at fieramilano from 19 to 22 January 2014.
The new project is the brainchild of synergetic teamwork. HOMI is led by Cristian Preiata – Exhibition Manager, Etienne Cochet – Strategic Advisor and Alessandro Agrati – Art Director, who also brought in the collaboration of Loredana Villani and Lucy Salamanca.
For decades, Macef was the embodiment of the quintessential Italian home, with its unique, world-famous style. Over the years, the manner of decorating home spaces has changed greatly. Home is synonymous with good living but also with working from home. It is a place for entertaining but also for personal care. The home has become new; the buying public is new and so is the way of making purchases.
Homi will be the vision and description of the shop of tomorrow, to relate the lifestyles of a multicultural consumer, attentive to personal care and the health of their environment, Thanks to a dynamic, fluid circuit that emerges from the satellite concept. There will be 10 visions to live and experience thanks to the originally designed 10 areas (satellites) capable of embracing today’s man.
Every sector from Macef’s prior edition will be re-designed using new exhibition concepts and new sectors for the home and for people that relate directly to new lifestyles will be added.
Naturally, HOMI is taking over the ever important legacy of Bijoux, which as of January takes on a new identity and will merge with the FASHION&JEWELS satellite. A strategic sector strongly characterized by Italian style and taste where creativity and know-how combine to breathe life into products unique in their genre.
This satellite will host companies specializing in bijoux, jewels and stones as well as the glamorous world of accessories.
HOMI | The Satellites: the ten dimensions of living and lifestyles
- Living Habits: kitchen & dining, furnishing and complements; lighting design
- Home Wellness: bathroom, wellness, sports and relaxation
- Fragrances and Personal Care: home & personal fragrances are and care for one’s environment with aromatherapy
- Fashion & Jewels: accessories, jewellery and clothing.
- Gifts and Events: gifts, events, merchandising and new licensing frontiers.
- Garden & Outdoor: systems, furnishings and accessories for the outdoor setting; gardening; pet accessories
- Kid Style: furnishings and complements; fashion and accessories under 14 age group.
- Home Textiles: textiles, home wear , organizers
- Hobby and Work: hobbies, travel, music and work
10.Concept Lab: concept design companies, editors, contract
HOMI | Experience & Business
HOMI will move beyond the mere exhibition dimension, distinguishing itself as an emotional experience that can provide new ideas and be an innovative guide to business for all visitors. Through a coordinated, detailed image, inspired by an elegant, substantial and minimalist framework, it will dress the exhibition spaces. HOMI establishes a new virtuous relationship with the public that can expand the opportunities for business thanks to new territories of dialogue and doing business between exhibitors and buyers.
In the satellites, traditional exhibition spaces are integrated according to harmonious layouts with innovative services and functional spaces, with a distinct touch of experimentation, ease in use, hospitality and Italian goodwill.
HOMI is the exciting new Macef, a completely new trade fair dedicated to the contemporary person, to all the spaces where he lives and her daily habits. An incubator for new ideas and new business, HOMI is investing in today in order to anticipate the future.
www.homimilano.com
