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Gamers are being given the first chance to get behind the wheel of the all-new Ford Mustang. EA and Ford are teaming up to let players of the recently released “Need for Speed™ Rivals” video game virtually drive the hotly anticipated, next-generation Mustang before it hits the streets next year.
Just days after the all-new Ford Mustang – loaded with innovative technologies and delivering world-class levels of performance – was revealed around the world, it will automatically appear in the garage of cars available to drive for everyone playing the arcade-style racing game.
“During the past five decades, Mustang has become so much more than just a car,” said Andrea Zuehlk, Ford digital marketing manager. “The feeling of freedom and independence Mustang inspires has made it popular around the world. Making it available in Need for Speed Rivals helps us share the joy that comes from driving a Mustang to even more people.”
“We worked closely with the development team at EA to provide them with engineering data for the new Mustang, several months before we showed it to the rest of the world,” said Mark Bentley, Ford product licensing manager.
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“Computer design models enabled the game developers to create an accurate representation of the new Mustang before it goes on sale.”
The exclusive, customized Mustang “hero car” from the upcoming Need for Speed movie is also available to drive and has been playable in the game since it launched in November (find the review here).
Along with the new car, Need for Speed players can also choose to get behind the wheel of the Ford Shelby GT500 Mustang, which is available as a police chase vehicle.
Click here for a video trailer of the new Mustang in Need for Speed Rivals.
“In the game, players can choose from five custom designs to give their new Mustang a unique look,” said Zuehlk. “Four are selected from the designs that received the most votes in Ford’s award-winning Mustang Customizer online, mobile and tablet application, plus a special bonus design created by RTR founder and Drift champion Vaughn Gittin Jr.”
Need for Speed Rivals is now available for the PlayStation®4 computer entertainment system, PlayStation 3, Xbox One, the all-in-one games and entertainment system from Microsoft and Xbox 360 , as well as for PC via Origin™ worldwide. Visit http://www.origin.com to purchase.
