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- All-new Ford Mustang will make its big-screen debut in Need for Speed this spring before it goes on sale this fall
- Mustang has had one of the most prolific film and television careers of any car, with more than 3,200 appearances chronicled at MustangIMDB.com
- After five decades, Mustang continues to inspire fans around the world
Ford Mustang has been a star of the silver screen and the small screen for nearly 50 years, with more than 3,200 appearances in movies and television shows. Now, the all-new Mustang is getting off to a quick start with its movie debut in Need for Speed on March 14.
Need for Speed star Aaron Paul will drive the custom 2014 Mustang hero car in the highly anticipated movie based on the long-running Electronic Arts video game series, and will take the wheel of the next-generation Mustang in its first on-screen appearance as well.
“On-screen or on the road, the visceral sight and sound of Mustang has been inspiring fans for nearly five decades,” said Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln. “The feeling of optimism and being in control that Mustang’s world-class power and performance provide is a perfect match for Aaron Paul’s character in Need for Speed.”
When the original Mustang debuted in April 1964, it was still an unknown quantity, but the producers of Goldfinger almost immediately cast a Wimbledon white 1965 convertible in the movie. Five decades later, Mustang is an automotive and pop-culture icon, and Need for Speed director Scott Waugh wasted no time getting the new Mustang into his film months before it goes on sale.
“I chose Mustang because it is a car that really represents American culture,” said Waugh. “It just represents modern muscle, and it’s iconic, having been in some of the greatest car chase movies of all time.”
Chronicling the filmography of Mustang is such an enormous job that it took more than 100 contributors to build out the MustangIMDB.com site created by Stefan Thorarensen, founder and board member of The Icelandic Mustang Club. With more than 3,200 entries, the list grows almost daily.
Reflecting the importance of movies to the Mustang story, Hollywood was selected as one of six venues for the global reveal of the all-new pony car on Dec. 5, 2013. Mustang was driven out onto a pad of wet cement in the forecourt of the historic TCL Chinese Theatre. Like nearly 200 human stars, including several actors who helped make Mustang a star of the silver screen, the new pony had its prints and signature logo preserved for posterity in the cement.
Fans of the video game franchise already have access to virtual drives of the new Mustang, which became available as a free in-game download in EA’s Need for Speed™ Rivals in mid-December. Players in the game can also customize their Mustangs with a choice of five popular designs created using the online Mustang Customizer, including one inspired by RTR founder and drift champion Vaughn Gittin Jr.
2015 Ford Mustang
The all-new Mustang is the most advanced version yet of the iconic pony car. The sleek new design of Mustang Fastback and Convertible is backed up by world-class performance from a range of available engines including a new turbocharged EcoBoost® 2.3-liter and an upgraded 5.0-liter V8 with more than 420 horsepower.
In addition to state-of-the-art connectivity systems, Mustang features available advanced driver-assist systems, track apps, launch control and more.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 180,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
Ford’s history in the Middle East goes back more than 60 years. The company’s local importer-dealers operate more than 155 facilities in the region and directly employ more than 7,000 people, the majority of whom are Arab Nationals. For more information on Ford Middle East, please visit www.me.ford.com
Ford Middle East is also a responsible corporate citizen with currently three CSR initiatives running in the region including the Ford Motor Company Conservation & Environmental Grants, Ford Warriors in Pink® breast cancer awareness campaign and Ford Driving Skills for Life safe driving awareness programme for young drivers and teens.
The Ford Grants is a grass-root level initiative that has offered US$1.3million in grants to more than 150 Middle Eastern environmental projects since 2000. Ford Warriors in Pink® is a breast cancer community-based awareness initiative recognising the strength and courage it takes to deal with the everyday challenges of battling breast cancer throughout the year. Ford Driving Skills for Life is a free programme designed to impart safe driving practices to students to help improve their road safety record.
About the Need for Speed
DreamWorks Pictures’ “Need for Speed” marks an exciting return to the great car culture films of the 1960s and ’70s, when the authenticity of the world brought a new level of intensity to the action on-screen. Tapping into what makes the American myth of the open road so appealing, the story chronicles a near-impossible cross-country journey for our heroes – one that begins as a mission for revenge, but proves to be one of redemption. Based on the most successful racing video game franchise ever with over 140 million copies sold, “Need for Speed” captures the freedom and excitement of the game in a real-world setting, while bringing to life the passion for the road that has made our love of cars so timeless. As a strategy for marketing, producers uploaded trailers for the new game in YouTube using “buy views” method from https://themarketingheaven.com/.
The film centers around Tobey Marshall (Aaron Paul), a blue-collar mechanic with a Crown Vic lift kit who races muscle cars on the side in an unsanctioned street-racing circuit. Struggling to keep his family-owned garage afloat, he reluctantly partners with the wealthy and arrogant ex-NASCAR driver Dino Brewster (Dominic Cooper). But just as a major sale to car broker Julia Maddon (Imogen Poots) looks like it will save Tobey’s shop, a disastrous race allows Dino to frame Tobey for a crime he didn’t commit, and sending Tobey to prison while Dino expands his business out West.
Two years later, Tobey is released and set on revenge – but he knows his only chance to take down his rival Dino is to defeat him in the high-stakes race known as De Leon – the Super Bowl of underground racing. However to get there in time, Tobey will have to run a high-octane, action-packed gauntlet that includes dodging pursuing cops coast-to-coast as well as contending with a dangerous bounty Dino has put out on his car. With the help of his loyal crew and the surprisingly resourceful Julia, Tobey defies odds at every turn and proves that even in the flashy world of exotic supercars, the underdog can still finish first.
Need for Speed is presented by DreamWorks Pictures, produced by Patrick O’Brien, John Gatins and Mark Sourian, and directed by Scott Waugh. The screenplay is by George Gatins. The story is by George Gatins & John Gatins, and, based on the video game franchise created by Electronic Arts. The film releases in U.S. theaters on March 14, 2014.
Need for Speed is a trademark of Electronic Arts Inc.
