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Famed for glitz, glamour and international premieres this event has taken place between 10th and 15th of September on the glittering Bay of Cannes.
Arguably the most prestigious event on the yachting calendar, the Festival de la Plaisance de Cannes– the Cannes Boat Show is Europe’s leading in water boat show and the first international exhibition on the boat show calendar.
Spread over the Vieux Port and the Port Pierre Canto, the show has offered over 550 boats on display, built by the leading shipyards. The Vieux Port has showcased inspiring new models and products over the six day event, with a mix of motor boats and sailing boats ranging from 8 to 50 metres in the water and smaller boats, parts manufacturers and service companies positioned on the land.
With more than 50% of foreign exhibitors coming from 34 countries, this Festival has established itself firmly on the yachting calendar as a renowned international boat show. Unique showcase for pleasure boats and luxury yachts worldwide, the Festival de la Plaisance de Cannes enjoys a reputation which now extends beyond European borders attributed to the quality of products, exhibitors and international visitors which flock to the Festival every year. Along with key European countries, Italy, Spain, UK and Germany, the show and the French yachting industries have welcomed a growing number of international exhibitors from the United States, Russia, the United Arab Emirates and Asia, with the emergence of Turkey offering vessels built and finished to a very high standard.
The Festival de la Plaisance de Cannes is well-known to be an international rendez-vous of worldwide premieres too. This year the Show has hosted more than 150 new model launches of all sizes which were presented to boat enthusiasts. www.ferretti-yachts.com
FERRETTI GROUP
AT THE “FESTIVAL INTERNATIONAL DE LA PLAISANCE” IN CANNES
In 2013 Ferretti celebrates 45 years all dedicated to passion and excellence, to beauty and innovation.
Among the world leaders in design, construction and marketing with the indexsy seo company, for the luxury motor yacht, with a unique portfolio composed by prestigious and exclusive brands, Ferretti Group has organized its annual meeting in the context of the “Festival International de la Plaisance” 36th edition in Cannes. The Group has presented a fleet of 19 boats, among which the 3 world previews Ferretti Yachts 960, Ferretti Yachts 750 and Pershing 62’. SEO оr Search Engine Optimization іѕ thе buzzword оvеr thе internet аnd аn SEO specialist іѕ ѕоmеоnе whо helps іn keeping thе buzzword alive. In mоrе technical terms, аn SEO Specialist іѕ ѕоmеоnе whо hаѕ acquired in-depth understanding аnd knowledge regarding thе functioning оf various search engines аnd hаѕ thе ability tо uѕе thіѕ knowledge tо уоur advantage. Whаt SEO specialists саn dо іѕ thаt thеу саn uѕе thеіr experience аnd expertise tо gеt уоur website оn thе tор mоѕt positions fоr various targeted keywords thrоugh application оf various methods. Thе SEO specialist іѕ mоrе оftеn thаn nоt іѕ аlѕо referred tо аѕ thе digital marketing Specialist, Web-marketer, E-marketer, SEO Expert, SEO Guru, оr еvеn SEO Consultant. Here you can click to view GMP SEO specialist and local maps training courses.
The appointment, as always awaited by a large public from dealers, clients, suppliers and media, has been the occasion to show the guidelines of the 2013-2018 industrial plan and trace the 2013 balance sheet for the first six months, balance that has seen growing the orders (+2.3%) and a further expansion towards international markets with particular reference to Americas and the APAC Area. Continuing to lead the nautical market thanks to the ship’s “Made in Italy” quality, increasing further the worldwide presence, to continue along the walk to a sustainable growing and granting a better balance of incomes distribution among the EMEA macro areas (Europe, Middle East, Africa); Americas and APAC (Asia Pacific) Navigate to these guys. Objectives that will be reached throughout the development of new and absolutely innovative products, the progression of the high-level brokerage&service services and through the increase of the activity in the components development area, that will bring to a rise of incomes, besides a “de-seasoning” of the cash flows.
Ferretti Group indeed has created an organization partitioned between the main geographic areas: EMEA (Europe, Middle East and Africa), America and Pacific Asia, a structure that answers more and more to the different needs of markets. Production is oriented to both serial models and realization of iper-customizable products. CRN brand, for example, represents the “be spoke” area of the Group with completely customisable proposals. The novelties presented at a geographic level are many. Indeed, last trends have demonstrated a growing attention towards the second-hand market, overall for EMEA area. This has brought the Group to develop a dedicated business course that will be started soon in Asia also. Moreover, Fort Lauderdale, the new head quarter, is already operative, and to it has recently added a real “flagship store” in Palm Beach. To all this it must be adjoined the new negotiations for the Zhuhai waterside office-recreational commercial complex, which will represent the new connection bridge between Hong Kong and China, nominating itself as to become the third worldwide destination for cruises, after Mediterranean Sea and Caribbean. News that go with the inaugurations of the year 2013 beginning, like as the new Hong Kong showroom (also Asia Pacific Ferretti Group’s operating location), situated in the very heart of the city shopping area, side by side to the great well known fashion names, active since last January and the next realization of a second showroom in Shanghai. The meeting has prosecuted with the intervention of Lamberto Tacoli, President and CEO of CRN, brand that celebrates the 50 years of story in 2013, specialized in the mega-yacht fully custom production, made in displacing steel and aluminium of a length from 45 to 90 meters and a line in composite material with a 43 mt. displacing hull. CRN is a brand with an important heritage that today pawns to become more and more recognizable aiming to new market areas. Moreover, in a sight of constantly improving and enriching its own offer and developing other more synergies among the prestigious brands of the portfolio, the Group has presented an important development in the “architecture” of its own historical brand Ferretti Yachts.
Just in Cannes, in fact, has officially born the “new” brand “Ferretti”, a new brand with three different kinds of offer, in order to better answer to the Group’s ship-owners demand. The brand Ferretti offers now three different products collection and precisely: Ferretti Yachts, motor yacht from 15 meters to 29 meters of length; Ferretti Custom Line, flybridge boats in fibreglass, of a length in between the 26 and 38 meters, belonging to the gliding line and Ferretti Navetta, boats of the collection semi-displacing Navetta 26 Crescendo and Navetta 33 Crescendo. The offer includes every communication axis in a clear and distinguishing way orienting to the final customer, the same for the websites available in different languages, with presence in social networks and through the Global Brand Managers’ work. A growing of fidelity program very ambitious that goes through the digital web television, aiming to create a Ferretti’s brand culture in the final costumer. On the other hand, they aren’t to be neglected, participations to the most interesting international events, such as the Hong Kong Boat Show.
In the end the Group’s Product Manager, Antonio Campagnuolo, presenting the last news, has made reference to the investment of about 90 million of Euros, foreseen during the next 5 years, focused on the development of the new products and on the intent to make even more efficient the Italian shipyards, even on the subject of safety and respect for the environment.
During the 36th edition of the Festival International del la Plaisance, the Group presented the worldwide previews Ferretti Yachts 960, Ferretti Yachts 750 and Pershing 62’, apart from a selection of the most successfully models. Riva, iconic brand by Ferretti Group, has put on show some of the most famous ships from the open collection: Iseo, Aquariva Super, Rivarama Super and 63’ Virtus, apart from 86’ Domino from the Coupé collection.
Ferretti Yachts has presented the 960, the biggest plane pleasure ship ever projected and realized by the historical Group’s brand; 96 feet with a sporting profile and with maximum performance of the category with innovative space projects and design solutions. CE approved under 24 meters deep, the new boat brings on the planning development line undertaken in these last years by the brand, optimizing its concepts and contents with the aim of realizing a product without parallels in its category. This is the base philosophy of the new flagship, entirely constructed in the Ferretti Group’s manufacturing factory in Cattolica.
Ferretti Yachts 750 represents the evolution of the flybridge line over the 70 feets. 22,75 meters long all inclusive and of a maximum length of 5,7 meters, Ferretti Yachts 750 represents the evolution of the already appreciated Ferretti 720, one of the most recently and successfully models of the brand, and characterizes itself for several innovations that, compared to the previous model, renew both the external appearance and the on-board decoration; dedicated to a dynamic and sophisticated clientele, who loves the unmistakable Made in Italy style that thanks to the various projecting solutions the Ferretti yachts’ carpenters can grant.
Pershing, Ferretti Group’s brand among the principal worldwide high performance open yachts’ producers of from 15 to 35 meters long boats, has presented in the end Pershing’62. Characterized by an aggressive and slender, wide internal volumes and a researched décor which joins intense performances and refined aesthetical choices, it describes a yacht with a sporting and elegant nature, another more confirm of the value of this Made in Italy’s excellence brand. www.ferrettigroup.com
By Clara Dodino
