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AN EVENT FULL OF NEW PRODUCTS AND WORLD PREMIERS FOR THE ITALIAN GROUP WHOSE ITALIAN STYLE IS WINNING OVER THE AMERICAS.
With the European Boat Shows over, the Azimut|Benetti Group is now ready to present its newest products to the American market. An absolute world premiere event will be the launch of the new Benetti Veloce 140’, the first yacht in the Fast Displacement series, and the American debut of the Benetti Tradition Supreme 108’, the Azimut Magellano 53 and Atlantis 50 by Azimut Yachts. The Azimut|Benetti brand name will be further strengthened with the opening of new Benetti offices at Fort Lauderdale and a new dealership agreement for Azimut Yachts in Mexico.
The Azimut|Benetti Group will present eighteen models at the 55th Fort Lauderdale International Boat Show (Flibs) that will run from 30 October to 3 November 2014. Among these will be the world premiere launch of a 47-metre model and two new vessels for the American market. As in 2013, this year too Azimut|Benetti has chosen Flibs as the ideal setting for launching an exclusive new yacht, which underlines the importance of this market for the Italian Group. Further proof lies in the opening of a new Benetti office/showroom in Florida and a new partnership between Azimut Yachts and the Mexican dealer, Euro Yacht.
However, the innovations presented at the Fort Lauderdale International Boat Show 2014 are not limited to new models; the new Benetti sales and after sales offices will also be opened at the same time. Based in Fort Lauderdale, an excellent location for the Central and South American markets, the new headquarters were designed in the form of an office/showroom that is open to brokers, industry operators and boat owners.
With this opening, Azimut|Benetti has yet again confirmed its commitment to being involved in and supporting the local markets and sales network with a 30% increase in the budget allocated to stocking spare parts locally. This represents the biggest investment in the market to date by any overseas manufacturer. On the same subject, Azimut Yachts has officially announced an exclusive dealership agreement with the Mexican company, Euro Yacht. This is the fifteenth partnership signed by Azimut Yachts in the past 12 months.
This is part of a series of determined actions underlining the clear intention of the Group to continue with a policy of significant investments on the territory that match the increasing success the Group has been enjoying in terms of sales and brand awareness.
The luxurious Benetti Veloce 140’ is the first model in the Fast Displacement series. It is a 47-metre semi-custom model featuring significant technological innovations in the hull and propulsion system, not to mention its distinctive style. The key to this model is the new D2P hull, designed by the Azimut|Benetti Group Research & Development department. This hull gives the choice of a cruising speed of 12 knots with low fuel consumption or the faster speed of over 20 knots while travelling in complete comfort.
The Exterior Styling & Concept was provided by Stefano Righini, while the interior design was developed at the UK design studio of RWD-Redman Whiteley Dixon in collaboration with the owner’s personal designer, for a truly exceptional and unique result. The imperatives are comfort and fun, ranging from the huge sun deck overlooking the sea to the central swimming pool and the upper deck, where transformability reigns supreme. The traditional “fixed” items of furniture have been abandoned, along with anything that can easily be moved, to provide a huge disco zone that extends from the open-air area to the interior. On the main deck, the owner’s large gym is located at the bow, making full use of the yacht’s wide beam. Apart from the owner’s suite, the Veloce 140’ can accommodate up to ten guests in four cabins, and there is accommodation for eight crew members.
There’s also great news for American Azimut Yacht owners. The Italian boatyard will also introduce two very successful models for the first time on the American market: the AZIMUT Atlantis 50, which made its debut at European boat shows in the coupé version and combines sports performance with the maximum use of exterior spaces, and the AZIMUT Magellano 53. These yachts offer excellent safety and stability at sea under all conditions, great range figures, ease of use, excellent fuel consumption and maximum comfort for extended stays aboard.
