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NEW LAYOUT, MORE CONTENT AND CLOSER ATTENTION TO ISSUES OF SUSTAINABILITY
MICAM Milano opens on Feb 16 at the Fiera Milano and will run till 19 February 2020. With its new MICAM in Wonderland communication campaign, embarks on a new edition chock-a-block with novelties.
The main features of the International Footwear Fair’s forthcoming February 2020 edition will be a renewed and even more dynamic layout, with a strong focus on innovation, trends and sustainability, without neglecting new creative talents.
“The digitalisation of production processes, an awareness of the issues of sustainability in the fashion supply chain, and the need to train and attract professional figures with up-to-date skills into our companies – these are the three issues that are changing the footwear industry all over the world – observes Siro Badon, Chair of Assocalzaturifici and MICAM – For this reason, from this edition onwards, we are going to focus strongly on the changes taking place in every sector of the industry, providing dealers and companies with concrete answers, identifying the best practices to follow and turning the spotlight on creative and productive businesses that have distinguished themselves thanks to their ability to look ahead and project themselves into the future”.
MICAM 2020 hots 1205 exhibitors, including 628 Italian and 577 foreign companies, presenting a preview of their collections for F/W 2020-2021.
FROM ACCESSORIES TO THE SUPPLY CHAIN: CONCURRENT TRADE FAIRS While MICAM is on, fashion industry professionals have the possibility of visiting two other events that are highly representative of the fashion-accessory galaxy: MIPEL, the world’s most important leather fair and HOMI Fashion & Jewels, the only event in Italy devoted to costume jewellery, jewellery and accessories. The final day of MICAM, 19 February, on the other hand, coincides with the opening day of LINEAPELLE, the international platform for leather, accessories, components, fabrics, synthetics and models, and SIMAC, an international exhibition of machinery and technologies for the footwear, leather goods and tanning industries. For all visitors to MICAM, the fact that these fairs are being held concurrently provides a further opportunity for discovering new trends and doing business.
