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The 89th edition of MICAM, the International Footwear Show promoted by Assocalzaturifici, came to a close. Over the four-day event, Mican attracts dealers worldwide, and visitors were able to peruse the wide range of products exhibited by 1205 companies (628 Italian and 577 foreign).
One of the new-entries at this edition that proved most popular with the public was MICAM X, the area dedicated to the most innovative and technologically advanced ideas and products. Here buyers were able to enjoy a packed schedule of seminars and fashion parades bringing them up-to-date with the latest developments in the sector, including fashion trends, new materials, sustainability and the future of retail.
Social and environmental sustainability represented one of the key themes at the heart of other successful initiatives, such as The Garden, a space dedicated to respect for the environment, and the iKids Square, which hosted the Wonder Dolls. The limitededition dolls made by the artist Allison Hoffmann were sold out in the first few days of the event, with proceeds going towards projects run by Humana People to People Italia to improve primary school education in Malawi.
The world of sports and outdoor shoes was spotlighted in the Players District, a lively, dynamic area hosting exhilarating performances by freestyle entertainment professionals. The announcement of the first edition of MICAM Americas, scheduled to take place from 17 to 19 August 2020 at the Las Vegas Convention Center was met with great interest on the part of both dealers and the foreign press. The exhibition, created in partnership with Informa Markets, takes the place of FN Platform as the biggest event dedicated to footwear in the USA and will provide the global footwear community with a new place in which to get together and do business.
MICAM will be back again at the Fiera Milano from 20 to 23 September 2020 to present the S/S 2021 collections.
