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ALL THE BEST OF THE FOOTWEAR INDUSTRY, WITH SUSTAINABILITY, QUALITY AND TALENT
MICAM Milano, Mipel, TheOneMilano, and HOMI Fashion&Jewels Exhibition join forces under the hashtag #finallytogether to welcome 35,470 professional dealers.
The edition of MICAM 94 took place in fieramilano (Rho) from 18 ton 20 September 2022,under the slogan #finallytogether. 1,012 brands, 54% from Italy and 46% from abroad met with and buyers from all over the world from 18 to 20 September, assuring the importance of MICAM Milano not only as the biggest footwear show but the biggest post-pandemic fashion show in the world. The Italian footwear industry continues to recover, recording further growth in sales (+14.5%) and in domestic consumption (+ 18.2% by value) in the first half of the year, following upon a total growth rate of +18.7% in 2021.
According to Assocalzaturifici Chair Giovanna Ceolini: “The industry as a whole has recovered significantly, but high energy costs, raw materials costs and the consequences of the conflict between Russia and Ukraine (with the value of exports to the two markets down -30%, a total drop of – 46% since the start of the war) are putting short-term growth at risk. Our member companies are satisfied with sales to North America and the main EU markets, though spring lockdowns slowed sales in China. While designer brands are performing very well, half our member companies have not yet returned to pre-Covid sales figures. We hope that MICAM will, as usual, offer a chance to take advantage of business opportunities and discover new trends and opportunities on world markets”.
MICAM showcased S/S 2023 collections with numerous styles for men, women and children for all occasions, from the best-known international names to Italian-made excellence. New entries and prestigious comebacks include CAFÉ’ NOIR, GUY LAROCHE, LIU JO, NORTH SAILS, RENATO BALESTRA, STEVE MADDEN, and WINDSOR SMITH. Delegations of international buyers and journalists from countries of great strategic importance for the industrymake MICAM a highly-qualified, concrete business opportunity for exhibitors. Moreover, MICAM has come up with the first data-driven SS23 Trends Guide which is a digital guide where visitors are able to download on their smartphones to discover next season’s trends and optimise their purchases, made possible.
MICAMX at pav. 1, a meeting and convention area focusing on innovationin four main concept areas: trends & materials, sustainability, art fashion heritage & future and the future of retail. MICAM Sustainability Lab, an area powered by VCS (verified & certified steps) at pav. 3, was granted to enterprises that undertake a process of assessment, measurement and, above all, improvement of their performance in key areas of corporate sustainability on the basis of internationally recognised standards.
MICAM STARTUP:this edition featured a Start Up area at pav. 1, showcasing emerging new excellence: young Italian footwear makers with an optimistic outlook who express their revolutionary ideas through footwear and fashion. The area is set up in partnership with Startup Bootcamp with the support of ITA and MAECI. The startups featured were BIOCELL, ID FACTORY, OHOSKIN, RICESKIN, SMART FAB, TWINONE and YMPACT.
ITALIAN ARTISAN HEROES: Under a partnership with Italian Artisan at pav. 1, the B2B platform connecting quality Italian manufacturers with international brands and retailers, “Italian Artisan Heroes – the ultimate manufacturing tradition” is back to underline the true essence of Italian craftsmanship.
EMERGING DESIGNERS: Selected by a highly qualified jury of expertsthe Emerging Designers area at pav. 1 featured 12 designers from all over the worldwith their desire to grow and stand out from the crowd. Their talentswere clearly visible in the styles they proposed, with forms and materials, in an original style, with a focus on sustainability.
The Emerging Designers featured at this edition will be: 10.2 (France), Ahdiid (Italy), Éhonté (USA), Felipe Fiallo (Ecuador), ID-Eight (Italy&Korea), Salone Monet (USA), Selva (Spain), Shekudo (Nigeria), Shoe Shoe (France), Sophie Benel Paris (France), Sucette (Italy), and Vandrelaar (Great Britain).
MICAM TALES SQUARE: MICAM Tales Square is a special area in the middle of Pavilion 7 inspired by the advertising campaign where visitors can participate in the experience themselves, enjoying plenty of fun and interactionusing social networks, to get the community involved and encourage it to grow. Limited edition gadgets were offered to people who publish photos on their pages on the social media, tagging @micam.milano #micam #micamtales #finallytogetherand using the official filters.
