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Nestled between the vibrant Dolce Vita of Lake Como and the cosmopolitan charm of Milan, Como Milano emerged in 2018, capturing the essence of Italian allure in its exquisite timepieces. This Italian-born brand weaves together elegance, refinement, and wearable sophistication, mirroring Italy’s current fashion landscape trends.
Embracing the spirit of Italy, Como Milano intertwines the elegance of “made in Italy” leather creations with Italian-inspired designs. Each piece resonates with Milanese knitwear, reflecting the fusion of haute couture and contemporary styling. The brand’s commitment to excellence is apparent in its meticulous choice of materials – all watches are crafted from 316L steel, adorned with interchangeable straps, and embrace the authenticity and assurance of Italian leather and diamonds.
Having made significant strides in European and Middle Eastern markets, Como Milano aims to extend its presence across multiple Asian markets by 2023/2024. While solidifying its foothold in Europe, the brand focuses on accentuating its quality-price differential, lifestyle-centric approach, and identity as a brand revered for both gifting and personal indulgence.
Expanding its horizons beyond watches, Como Milano envisions itself as a comprehensive lifestyle brand. Envisaging collections spanning diverse accessory categories, the brand intends to introduce a steel jewelry line in 2023, followed by a line of sun optics in 2024. This strategic expansion is aimed at fostering a cohesive brand identity across various products and distribution networks.
Nevertheless, the crux of Como Milano’s DNA remains rooted in fashion watchmaking for both men and women. Each passing season witnesses the reinforcement of its current collection, with the unveiling of new lines for Fall/Winter and Spring/Summer. In an exciting move slated for early 2024, the brand will introduce a stainless steel jewelry collection, epitomizing the same hallmark quality and innovation as its celebrated watch lines.
Como Milano is not merely a watch brand; it’s an embodiment of Italian elegance and a testament to the evolving panorama of luxury lifestyle offerings.
