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The famous “Magnolia” brooch by Buccellati, since its creation, has been and still is a true reflection of the brand’s dedication to craftsmanship and nature-inspired creativity.
Originally launched in the 1980s as part of a collection created for the famous Wako shopping center in Tokyo, the Magnolia brooch quickly became popular, particularly in Eastern markets. The brooch stands out not only for its floral grace but also for Buccellati’s distinctive engraving techniques that bring it to life. The petals, expertly made using the “segrinato” technique, appear light and fragile, showcasing Buccellati’s dedication to genuine craftsmanship. This hand-engraving method, employing a series of interlacing lines, has historical connections to the Maison that trace back to the 1930s and remains expertly passed down through generations of artisans.
Throughout the years, Buccellati has transformed the Magnolia brooch, incorporating white gold petals, yellow gold pistils, and intricate features like diamonds and pearls. Its development showcases the brand’s distinct talent for merging classic artistry with new, opulent elements. In addition to Magnolia, a collection of other floral brooches, each possessing its unique charm, has appeared, ranging from the fine anemone to the radiant sunflower, all exhibiting the same exquisite engravings and use of valuable gems.
Currently, the Magnolia brooch represents Buccellati’s continual dedication to honoring nature through artistic expression. It is a creation that withstands the test of time, reflecting the commitment of the Maison to Italian craftsmanship and the safeguarding of its beloved methods. In each Magnolia brooch, Buccellati highlights that true luxury lies not just in the materials but also in the craftsmanship and legacy behind its creation.
