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This Spring/Summer 2025, Genny invites us into a realm where art, nature, and fashion converge.
Under the artistic direction of Sara Cavazza Facchini, the Maison’s latest collection pays homage to the enduring grace of florals, taking inspiration from the ethereal beauty of orchids and the dreamlike landscapes of Hieronymus Bosch’s Garden of Delights. The result is a masterful blend of endless elegance and modern artistry.
The SS25 collection unfolds in a palette of delicate pastels, evoking the tranquility of a blooming garden at dawn. Shades of blush pink, lavender, and butter yellow interplay harmoniously, creating a serene yet striking canvas. These soft hues are enhanced by luxurious fabrics—chiffon, silk, and organza—that flow like petals caught in a gentle breeze, echoing the organic movement of nature.
Floral motifs take center stage in the collection, brought to life through intricate embroidery and painterly prints. From flowing dresses to tailored blazers adorned with floral accents, the silhouettes strike a balance between structured sophistication and fluid femininity, offering versatility for the modern woman’s wardrobe. Whether it’s a softly draped gown or a sharp tailored suit with delicate floral embellishments, the designs exude grace and wearability.
Genny SS25 collection is an exploration of how art and nature can transform into fashion. Facchini’s vision artfully bridges the brand’s storied heritage with contemporary aesthetics, reinforcing Genny’s reputation as a beacon of Italian craftsmanship and sophistication.
The Genny legacy, which began in 1962 under founders Arnaldo and Donatella Girombelli, has long been synonymous with Italian fashion excellence. Iconic names such as Gianni Versace once shaped the Maison’s aesthetic, and since 2013, Sara Cavazza Facchini has been the creative force behind its evolution. Her direction has revitalized Genny’s DNA, seamlessly blending flowing lines, meticulous detailing, and a distinctly feminine mood that appeals to today’s luxury consumer.
The SS25 collection is a testament to the brand’s ability to create clothing that not only adorns but inspires, offering women a chance to step into a dreamscape of artful florals and timeless elegance.
