In a bold move that bridges the gap between high-end watchmaking and accessible design, Ice-Watch has launched its latest masterpiece: the ICE Boliday collection.
Renowned for infusing vibrant color and playful energy into the watch world, the Belgian brand has once again disrupted the status quo, blending sophistication and audacity in a timepiece that redefines everyday luxury.
The ICE Boliday design is an instant standout, its curved “tonneau”-shaped case departs from traditional watch silhouettes, bringing a touch of modernity and innovation to the accessible price segment. This conceptual departure offers an elegance that is rare in this category, making the ICE Boliday a statement piece.
Crafted from anodized aluminum for the small size (34.5 mm) and stainless steel for the medium size (39 mm), the ICE Boliday marries lightweight comfort with durability. Its bezel, available in contrasting or monochromatic tones, is accented with polished steel screws, adding a refined industrial edge. The dial is a masterpiece in itself, featuring a trio of sunray subdials (day, date, and 24-hour time), paired with bi-colored, beveled baton indices and skeletonized sword-shaped hands. Every detail exudes precision and sophistication, powered by a reliable Miyota multifunction movement.
The ICE Boliday doesn’t just embrace color, but also celebrates it, with 22 ultra-feminine and subtly patinated shades, the collection caters to every mood and occasion. Whether it’s an executive suit for a day at the office or an elegant evening ensemble, the ICE Boliday is the perfect companion. Its versatility demonstrates the brand’s commitment to designing timepieces that are as functional and fashionable at the same time.
Worthy to note that ICE Boliday offers a luxurious experience without the hefty price tag, the combination of premium materials, thoughtful design, and impeccable craftsmanship makes this watch a game-changer in the entry-level quartz market. Water-resistant to 5 ATM and paired with a comfortable silicone strap, it’s designed for both durability and style, ensuring it remains a go-to accessory for years to come.
For Ice-Watch, the ICE Boliday marks the beginning of an exciting new era. Following the brand’s iconic Forever and minimalist ICE collections, this latest release brings a fresh creative energy to the table. It’s a bold step forward for a brand that has spent 17 years redefining accessible luxury, and with the ICE Boliday, Ice-Watch proves that its innovative spirit is stronger than ever.
As the brand teases future models to expand the ICE Boliday lineup, one thing is clear: Ice-Watch isn’t just following trends—it’s creating them. Available in stores and online at ice-watch.com