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In the heart of Beirut lies a tumultuous history and a story of resilience, creativity, and a never-ending commitment to beauty. This story is embodied by Noura Barakeh, the visionary founder and designer of Noura B Jewelry. A luxury fine jewelry brand born from the ashes of the 2020 Beirut explosion, which weaves the architectural heritage and timeless beauty of old Beirut into exquisite designs, creating a dialogue between past and present.
For Noura, the devastating explosion that shook Beirut in 2020 marked a turning point. Amid the destruction, she began to see the city with fresh eyes, rediscovering the intricate arches of forgotten buildings, the weathered stone walls, and the stories etched into Beirut’s architectural fabric. These moments of rediscovery ignited her passion for preserving the city’s legacy, inspiring her to transform its heritage into wearable art.
However, the journey to bring Noura B Jewelry to life was far from easy. Against the backdrop of Lebanon’s ongoing struggles, including war and instability, Noura worked tirelessly to turn her vision into reality. Even the brand’s launch photoshoot unfolded amid intense bombings, a poignant reminder of the strength required to create beauty in the face of chaos. Today, Noura B Jewelry stands for the resilience of the City, blending heritage with contemporary luxury for the modern woman who values fine craftsmanship and meaningful design.
Two collections capture the essence of Beirut’s spirit, Drabzeen and Elemental.
Drabzeen, is inspired by the ornate iron balconies that grace Beirut’s historic homes, the collection reimagines these intricate architectural motifs into finely crafted jewelry. Each piece tells a story of nostalgia and resilience, echoing the rich cultural history. Designed for versatility, it offers pieces that can be layered or worn as standalone statements, making it a perfect blend of tradition and modernity.
Elemental, celebrates Beirut’s bold architectural heritage through colors and geometric designs. Drawing inspiration from the city’s iconic buildings and patterns, Elemental captures the vibrant spirit of Beirut while infusing a playful and modern twist. This collection symbolizes bold beauty, designed for those who dare to make a statement.
For Noura B, jewelry is a living conversation that expresses identity, culture, and heritage. Each item in her collections carries a story, creating a lasting connection between the wearer and the city’s enduring spirit. With Drabzeen and Elemental, Noura invites women to wear pieces that are not only beautiful but also profoundly meaningful, highlighting the resilience, strength, and heritage of Beirut.
The Drabzeen and Elemental collections are available online and in select boutiques. Through her brand, Noura Barakeh transforms jewelry into a bridge between the past and the future, honoring Beirut’s legacy while paving the way for its endless beauty to shine on the global stage.
