Collection Pan Arab Luxury Magazine
Related Articles
In this exclusive interview, Collection Magazine speaks with Matteo Farsura, Global Exhibition Manager of the Jewellery and Fashion Division at Italian Exhibition Group (IEG). With Oroarezzo 2025 on the horizon, Farsura offers invaluable insights into the enduring appeal of Italian jewelry in the Middle East, the evolving dynamics of trade relations between Italy and the Arab world, and the key trends and opportunities that Oroarezzo 2025 will present to global buyers and exhibitors.
- The Allure of Made in Italy Jewelry in the Middle East
Italian jewelry has long captivated Middle Eastern customers and, consequently, the region’s jewelers, who actively seek the latest trends and innovations to meet the demands of this diverse and discerning market.
- What, in your opinion, drives this enduring appeal of Made in Italy jewelry in the Middle East?
Italian jewelry has built its reputation on centuries of craftsmanship, artistic innovation, and a unique design philosophy that seamlessly blends tradition with modernity. Middle Eastern clientele immediately recognize the heritage and excellence of Made in Italy jewelry, where each piece embodies refined skill, cultural artistry, and pure luxury.
In markets that highly value exclusivity, Italian jewelry stands out as a status symbol, offering a distinct identity that resonates with the region’s discerning buyers and their exquisite tastes. Moreover, its continuous evolution in design, combined with technical advancements and innovative manufacturing processes, ensures that Italian jewelry remains not only relevant but also at the forefront of global trends, consistently captivating a sophisticated audience.
- What unique attributes make Italian jewelry so sought after in this region?
If we were to summarize what makes Italian jewelry so sought after, the key attributes would be exceptional craftsmanship, artistic detailing and technical mastery. Italian jewelers possess the skill to create intricate, refined designs, often inspired by the country’s rich artistic heritage, making each piece a true work of art. Moreover, the use of premium materials combined with unparalleled know-how ensures longevity, lasting beauty, and superior quality.
Focusing on manufacturing—at the core of Oroarezzo’s offering and the expertise of the Arezzo goldsmith district—one of the greatest competitive advantages is the ability to deliver highly customized solutions. This allows for the creation of personalized pieces that reflect individual style, adding an extra layer of exclusivity. This aspect is particularly appealing to Middle Eastern clientele, who appreciate jewelry that seamlessly blends heritage with modernity, offering both timeless elegance and contemporary innovation.
- Strengthening Trade Relations with the Arab World
A strong business relationship has historically connected Italian manufacturers with jewelers in the Arab world.
- How would you assess the evolution of this relationship, particularly in light of recent global challenges, including the pandemic and regional political instability?
- What strategies or initiatives could help further strengthen and elevate this collaboration to new heights?
Decades of business relations between Italian manufacturers and Arab jewelers have demonstrated remarkable resilience and adaptability. Arezzo continues to affirm its status as an export champion among Italy’s gold districts, recording an impressive 119% growth, with the UAE as the second-largest destination market, accounting for 10% of an overall export value of €5.3 billion (Confindustria Federorafi & Mediobanca, January 2025). This is a testament to the strength of long-lasting partnerships and friendships.
Challenging times—such as the pandemic and regional political instability—have only underscored the value of these enduring relationships built on trust, leading to even stronger collaborations and a shared vision for future growth.
More than ever, flexibility and innovation are essential to navigating global uncertainties. Manufacturers and retailers must be increasingly agile, adapting supply chains and production methods to mitigate disruptions. Italian suppliers are well-positioned to drive this evolution, empowering Middle Eastern players with greater creativity, customization, sustainability, and innovation. To further enhance their competitiveness, Oroarezzo places the Made in Italy art of manufacturing at the core of its offering, enabling wholesalers and distributors to “shape jewelry ideas” — the very essence of the show’s claim.
- Oroarezzo 2025: The Trends and Business Opportunities Ahead
Oroarezzo has consistently set the standard for gold and jewelry fashion trends, bringing together the creativity of all Italian manufacturing districts. In today’s rapidly evolving landscape, maintaining this role is both crucial and challenging.
- What can industry professionals expect from the 2025 edition of Oroarezzo?
Organized by Italian Exhibition Group (Arezzo, Italy, 10-13 May), Oroarezzo 2025 will once again be a key platform for the global jewelry industry, with strong participation from the Middle East. The 44th edition of the event will showcase Italian craftsmanship, cutting-edge innovations, and exclusive networking opportunities, making it a must-visit for industry professionals. So I’m glad to say to our beloved Middle Eastern visitors that they can expect a welcoming team and dedicated benefits to ensure a relaxed, culturally enriching, and highly profitable business experience.
- What are the key highlights of the show that will attract international jewelers and buyers?
The 2025 edition of Oroarezzo will be a key business platform showcasing cutting-edge designs and technological innovations in Made in Italy goldsmithing. By maintaining an ongoing dialogue with each stakeholder, we ensure that the event is aligned with the market’s demands, offering a truly tailored and valuable experience. So the attendees will have the opportunity to meet premium suppliers, exchange ideas, and discover solutions, tools, and creativity to craft truly unique, high-quality jewelry.
They will discover exclusive collections that reflect Italian design while aligning with global trends, along with fully customized solutions and inspiration from the extraordinary creations competing for the Première Award (34th edition). Additionally, the event offers valuable networking opportunities, educational workshops, and panel discussions in a newly renovated layout.
- With gold prices reaching unprecedented levels, how do you anticipate this will impact the show and the market dynamics?
The rise in gold prices is driving a shift toward value-added design, with jewelers focusing on innovation and craftsmanship rather than just raw material value. Italian creativity and expertise are perfectly suited to meet the demand for unique, artistic pieces.
Gold usage is being optimized through innovative alloying techniques and design adjustments, while gold manufacturing technology—another area of Made in Italy leadership—ensures efficient material use, like electroforming to reduce weight without compromising luxury.
Recycled gold is gaining popularity, offering a sustainable, cost-effective alternative, while combining gold with silver creates affordable yet luxurious pieces. Additionally, the introduction of 9-14kt gold alloys is helping make jewelry more affordable, particularly in fashion markets.
The rising cost of gold is also accelerating conversations about sustainability, ethical sourcing, and long-term investment in quality craftsmanship, making events like Oroarezzo essential for sharing best practices.
- Lastly, in your view, what makes Oroarezzo an essential platform for Middle Eastern buyers?
For Middle Eastern buyers, Oroarezzo is more than just a trade show—it’s an essential gateway to exclusive insights on the latest trends and future directions in high-end jewelry design, tailored to the evolving tastes of luxury markets. It also offers opportunities to interact directly with Italian manufacturers, artisans, and designers, fostering personal connections and bespoke solutions.
The show is a unique platform for cultural and market synergy, where the rich Italian craftsmanship heritage meets the sophisticated, trend-conscious Middle Eastern market, ensuring buyers find products that meet their high standards for quality and exclusivity.
The event also offers a chance to strengthen long-standing relationships, build new connections, and enjoy the breathtaking Tuscan surroundings—rich in Renaissance art, delicious food, fascinating landscapes, and, of course, exclusive Italian fashion deals.
About Italian Exhibition Group (IEG) and Its Jewelry Exhibitions
Italian Exhibition Group (IEG) is a company that organizes various trade shows and events. Within its portfolio, IEG plays a significant role in the jewelry sector by hosting several key exhibitions that serve as important platforms for the industry. These events facilitate business, showcase trends, and foster networking among jewelry professionals globally.
Key Jewelry Exhibitions by IEG:
- Oroarezzo: An international exhibition focused on Made in Italy gold and jewelry manufacturing. The 44th edition of Oroarezzo will be held in Arezzo, Italy (10-13 May 2025).
- SIJE (Singapore International Jewelry Expo): International B2C and B2B event for Jewelry, Gems & Luxury Timepieces. (Upcoming event: Singapore,10-13 July 2025)
- Jewellery, Gem & Technology in Dubai (JGTD): An international B2B sourcing event connecting exhibitors and buyers from major jewelry markets, organized in jv with Informa Markets Jewelry(Upcoming event: 11-13 November 2025)
- VICENZAORO January & VICENZAORO September: The leading international show in Europe for the entire gold and jewelry supply chain, acting as an industry business hub. (Upcoming event: Vicenza, Italy, 5-9 September 2025)
- VO’Clock Privé: An event dedicated to watch culture, open to the public. (Upcoming event: Vicenza, Italy,5-7 September 2025
- VO Vintage: An event for premium vintage watches and jewelry, open to the public. (Upcoming event: Vicenza, Italy, 17-20 January 2026)
- Gold: the international Show for jewellery machinery and the most innovative technologies applied to gold and jewellery processing (Vicenza, Italy, 16-20 January 2026)
- The Vicenza Symposium: biennial international scientific and networking event for innovation in the high jewellery and fashion accessories sector (First edition, Vicenza, Italy, 2-4 September 2025).
