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MAGDA BUTRYM’S MOST PERSONAL CHAPTER YET: THE DEBUT OF “MAGDALENA”

In a bold, soul-baring moment on the Paris runway, Polish designer Magda Butrym unveiled her Fall-Winter 2025 collection—an evocative, poetic self-portrait titled “Magdalena”. Named after her full given name, used only in private until now, this milestone collection marks both a new decade of design and the most intimate expression of Butrym’s creative spirit to date.

Magdalena is a conversation between past and present, tradition and reinvention, the personal and the universal. Rooted in the rich tapestry of Polish heritage, Butrym draws inspiration from the deeply emotional world of poetry and the quietly powerful beauty of handcraft, particularly the age-old art of weaving. This ancient technique, revered in Polish culture and reimagined here through a modern, feminine lens, threads its way through the entire collection, both literally and metaphorically.

Weaving becomes a medium of self-expression, a tactile language through which Butrym speaks about identity, artistry, and womanhood. Influenced by iconic Polish artists such as Magdalena Abakanowicz and Paulina Ołowska, as well as the generations of artisans who came before her, Butrym crafts a world where handmade tradition meets sensual modernity. Think sculptural red mini dresses, open-knit tutus paired with sleek slips, and black hourglass silhouettes with folkloric undertones, each piece an embodiment of beauty in form and feeling.

One of the show’s most poignant moments came with the finale: a breathtaking wedding dress adorned with a crochet veil and cloud-like textured pumps. White and weightless, yet rich in depth, the piece echoed the petal shapes of traditional Polish tapestries, offering a gentle nod to freedom, new beginnings, and the enduring strength of Slavic femininity.

Yet Magdalena is not all romance and nostalgia. Butrym, always one to blur the boundaries between fantasy and reality, tempers her dreamlike silhouettes with a grounded sense of modern luxury. Shearling coats are casually thrown over luxe tracksuits; fur shawls cocoon duvet-style outerwear. These juxtapositions reflect the designer’s personal style and bring a sense of wearable ease to even the most artful pieces.

Signature touches—a vivid floral headscarf, sensual draping, and sculpted black dresses—serve as anchors throughout the collection, reinforcing the unmistakable Magda Butrym aesthetic. There’s a quiet power to it all, reminiscent of Peter Lindbergh’s windswept muses: women who are unapologetically strong, beautiful, and free.

The immersive show environment elevated this emotional journey even further. Within the custom-built space, over 200 meters of handwoven fabric, created through a painstaking 150-hour process, hung delicately from the ceiling, transforming the venue into a misty, dreamlike forest. Dyed in a deep, rose-red hue, these floating installations became a living extension of the collection itself.

With Magdalena, Magda Butrym opens a window into her world, a fearless act of vulnerability, a celebration of heritage, and a declaration of creative freedom. This collection may mark the beginning of a new chapter for the designer, but it is unmistakably, unwaveringly Magda, a vision of strength, softness, and self-expression woven into every stitch.

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