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In a seamless blend of style and freedom, Roger Vivier unveils its latest creation: Viv’ on the Run. This contemporary sneaker marks a bold yet elegant evolution for the Maison, redefining urban footwear with Parisian finesse and a nod to cultural milestones.
Creative Director Gherardo Felloni sets the tone for the collection with a visually compelling campaign starring French actress and model Lou Lampros. The video-led narrative captures Lou’s spontaneous journey through the vibrant streets of Paris, where she trades high heels for Viv’ on the Run sneakers. Her transformation reflects the essence of the design: dynamic, playful, and utterly liberating.
Inspired by iconic sneaker styles from the late 1990s and early 2000s, Viv’ on the Run revisits cultural touchpoints that transcended fashion. From the rebellious spirit of hip-hop streetwear to the understated elegance of figures like Lady Diana and John Kennedy Jr., the sneaker captures a unique interplay of sophistication and edge. Pop culture influences such as Julia Roberts in Runaway Bride further highlights the unrestrained freedom.
At its core, Viv’ on the Run embodies the Maison’s tradition of savoir-faire and innovation. The design draws from Roger Vivier’s legendary Choc heel, introduced in 1959. Known for its inward-arching, concave shape, the Choc heel revolutionized women’s footwear by balancing elegance with forward motion. This concept is reimagined in the sneaker’s thick sole and midsole, achieving a harmonious blend of comfort and style.
Further inspired by technical footwear such as motorbike and hiking shoes, the sneaker features a lugged sole crafted from EVA—a lightweight material ensuring agility and a secure grip.
The sneaker’s signature element—the iconic Vivier buckle—offers versatility with an innovative twist. Available with or without crystals, it can be attached to the laces or removed for a custom look, reinforcing the collection’s theme of personalization.
Viv’ on the Run is available in four variations: white with silver or rose-gold accents, black with white details, and nude with a luminous pink-gold sheen. Each design exudes versatility while remaining true to the timeless elegance of Roger Vivier.
Since its founding in 1937, Roger Vivier has been synonymous with high fashion and luxury footwear. Renowned for designing whimsical, artistic creations for icons such as Queen Elizabeth II and Grace Kelly, the Maison has consistently pushed the boundaries of shoe design. Under Gherardo Felloni’s direction since 2018, the brand has expanded its repertoire to include handbags, jewelry, and more, while retaining its legacy of innovation and artisanal craftsmanship.
Lou Lampros, the face of Viv’ on the Run, embodies the collection’s spirit. A rising star in film and fashion, she brings nuanced performances to the screen and effortless elegance to the campaign. Her journey—from serendipitous discovery along the Seine to international acclaim—parallels the transformative power of Viv’ on the Run.
With Viv’ on the Run, Roger Vivier redefines the sneaker as a statement of sophistication, movement, and individuality. This collection doesn’t just keep pace with the modern urban lifestyle, rather elevates it, offering a new standard for luxury in motion.
