For its 90th anniversary, Lebois & Co has chosen to celebrate by creating a watch that embodies the artistry, patience, and passion at the heart of fine Swiss watchmaking. The Heritage Chronograph Atelier, Coquille d’œuf is the first in a new Atelier subcollection dedicated to the Métiers d’Art, those rare, …
August, 2025
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13 August
TONDA PF SPORT CHRONOGRAPH ROSE GOLD SANDSTONE, A MEDITERRANEAN SUMMER IN MOTION
In the world of haute horlogerie, some creations transcend the notion of a mere timekeeper to become objects of lifestyle and vessels for a mood, a season, and a way of living. Parmigiani Fleurier’s Tonda PF Sport Chronograph Rose Gold Sandstone is one such piece, conceived not just for precision, …
May, 2025
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22 May
JAEGER-LECOULTRE REVERSO TRIBUTE GEOGRAPHIC: A NEW HORIZON IN HOROLOGICAL ART
In the rarefied world of haute horlogerie, where beauty, precision, and legacy intertwine, Jaeger-LeCoultre has unveiled a timepiece that redefines the elegance of travel: the Reverso Tribute Geographic. With this launch, La Grande Maison continues its poetic conversation with time, offering collectors an instrument of timeless storytelling wrapped in steel …
April, 2025
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28 April
MAURON MUSY MAYURA: A MASTERCLASS IN ENGINEERING-DRIVEN ELEGANCE
In the world of Swiss watchmaking, Mauron Musy has quietly carved out its own path built on sheer mechanical ingenuity, with the MU06-921 Mayura, the brand once again proves that true luxury often lies in what you don’t immediately see. At first glance, the Mayura wears its robustness lightly, the clean …
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2 April
THE AUTOMATIC REGULATOR 1942 LIMITED EDITION BY AEROWATCH
Aerowatch, the Swiss family firm with a rich heritage dating back to 1910, once again demonstrates its mastery of Haute Horlogerie with the release of its Automatic Regulator 1942 Limited Edition. This exceptional timepiece, limited to a 100 pieces, is a contemporary reinterpretation of the classic regulator, an instrument celebrated …
March, 2025
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26 March
SEVENFRIDAY INTRODUCES THE PE1/01: THE NEXT CHAPTER OF RETRO-FUTURISM
In the world of horology, SEVENFRIDAY continues to carve its own path, blending industrial aesthetics with futuristic design. Their latest creation, the PE1/01, is an attitude, a statement, and an evolution of the brand’s retro-futuristic journey. At first glance, the PE1/01 captivates with its bold design inspired by industrial heritage. …
August, 2024
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20 August
TONDA PF MICRO-ROTOR NO DATE: A MASTERPIECE OF PURITY AND PRECISION
Parmigiani Fleurier has once again pushed the boundaries of refined watchmaking with the Tonda PF Micro-Rotor No Date. This exquisite timepiece, stripped of all superfluous elements, with the absence of a date window emphasizes the minimalist aesthetic, catering to the true watch purists who value clarity and simplicity in design. …
July, 2024
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27 July
BELL & ROSS – THE BR 05 ARTLINE STEEL & GOLD
The BR 05 Artline Steel & Gold by Bell & Ross, is a timepiece that masterfully blends art, aeronautical inspiration, and the luxurious combination of steel and gold. Launched in 2022, the Artline range is rooted in the urban aesthetic of the BR 05 collection, drawing significant influence from the …
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5 July
THE MILAN SKELETON AUTOMATIC BY AEROWATCH
Aerowatch SA, a name synonymous with exceptional craftsmanship for over a century, has recently announced a new partnership with épée fencing junior world champion, Alban Aebersold. This collaboration underscores the commitment to precision, performance, and innovation, perfectly aligning with the attributes that have defined the Aerowatch legacy. Alban Aebersold, at …
June, 2024
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18 June
PERPETUAL MOON 38 NIGHT TIDE
… Diamonds Making Waves The moon has always held a mesmerizing sway over our world, particularly the seas. Perpetual Moon 38 Night Tide by Arnold & Son, captures this celestial ballet in a symphony of mother-of-pearl, ruthenium, and dazzling diamonds, crafting a timepiece that radiates both the majesty of the …
Collection Pan Arab Luxury Magazine