In the world of Swiss watchmaking, Mauron Musy has quietly carved out its own path built on sheer mechanical ingenuity, with the MU06-921 Mayura, the brand once again proves that true luxury often lies in what you don’t immediately see. At first glance, the Mayura wears its robustness lightly, the clean …
April, 2025
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21 April
FRANCK MULLER’S CRAZY HOURS GETS A VIBRANT JOLT FROM ARTIST JISBAR
Franck Muller, a name synonymous with audacious horological creations, has unveiled a striking collaboration that merges the world of Haute Horlogerie with contemporary art. The result? A limited-edition reimagining of the iconic Crazy Hours, infused with the distinctive artistic vision of French pop-street artist JISBAR. Presented at the prestigious World …
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11 April
MAEN GRAND TONNEAU x Nico Leonard Jump Hour: A New Classic in the Making
In the ever-evolving world of contemporary watchmaking, enter the new Jump Hour by MAEN Watches, created in collaboration with watch connoisseur and media personality Nico Leonard. This debut marks MAEN’s first foray into the world of complications—and it arrives with striking clarity and purpose. For those familiar with MAEN, the …
March, 2025
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26 March
SEVENFRIDAY INTRODUCES THE PE1/01: THE NEXT CHAPTER OF RETRO-FUTURISM
In the world of horology, SEVENFRIDAY continues to carve its own path, blending industrial aesthetics with futuristic design. Their latest creation, the PE1/01, is an attitude, a statement, and an evolution of the brand’s retro-futuristic journey. At first glance, the PE1/01 captivates with its bold design inspired by industrial heritage. …
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13 March
BREITLING “Connected Through Time”
As the holy month of Ramadan unfolds, Breitling, the Swiss luxury watchmaker renowned for its precision and craftsmanship, embraces this spirit with its latest campaign, “Connected Through Time.” This initiative highlights the precious moments that bind us together, reinforcing the notion that time is not just measured in hours and …
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8 March
JAEGER-LECOULTRE AND KHALID SHAFAR: A CELESTIAL TRIBUTE TO TIME AND TRADITION
In a breathtaking fusion of horology, art, and cultural heritage, Jaeger-LeCoultre unveils its latest collaboration with Emirati designer Khalid Shafar under its prestigious Made of Makers programme. This partnership, which celebrates the passage of time through celestial movements, has resulted in an evocative art installation, “Crescent to Crescent,” inspired by the …
January, 2025
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23 January
ICE-WATCH ICE BOLIDAY: A BOLD REVOLUTION IN ACCESSIBLE LUXURY
In a bold move that bridges the gap between high-end watchmaking and accessible design, Ice-Watch has launched its latest masterpiece: the ICE Boliday collection. Renowned for infusing vibrant color and playful energy into the watch world, the Belgian brand has once again disrupted the status quo, blending sophistication and audacity …
December, 2024
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23 December
The Armoriale Répétition Mystérieuse by Parmigiani Fleurier
In the realm of haute horology, Parmigiani Fleurier has once again set a benchmark with its latest creation, the Armoriale Répétition Mystérieuse. Unveiled on the 2nd of December, coinciding with the birthday of the founder Michel Parmigiani, this timepiece embodies art, mechanical ingenuity, and the allure of the minute repeater. At its …
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5 December
PRIMA ABYSS BY SOLAR AQUA
… A SEAMLESS FUSION OF ELEGANCE, SPORTINESS, AND MYTH In an era where timekeeping intertwines tradition with innovation, newest creation of Solar Aqua, the Prima Abyss, connects different periods, reflecting the design of its 1958 forerunner, the Prima 7951, while incorporating the advanced features sought by today’s aficionados. Limited to …
May, 2024
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5 May
KROSS STUDIO AND THE KS 06 COLLECTION
Kross Studio continues to redefine the boundaries of luxury watchmaking with its latest innovation, the KS 06 collection. Following the KS 05 series in 2023, the Swiss manufacture introduces a newly designed 42mm case that houses its iconic central floating tourbillon movement. This development not only preserves but enhances the …