The partnership between TOD’S and Ferrari is the perfect marriage of two brands known for their quality and Made-in-Italy tradition. Both are globally recognized symbols of luxury.
Inspired by the world of auto racing, the new Tod’s Ferrari Collection for autumn/winter 2013-14 sees the revival of some well-loved styles. However, these have evolved to become more sophisticated and to incorporate high-tech details. The collection has also been enriched by new screen-printing.
The Serigrafia (Screen-Printed) style, introduced in spring/summer 2013, is reinterpreted for autumn/winter 2013-14 in a new version: the Pantofola Serigrafia 56. This model celebrates Ferrari’s first success in a Grand Prix. The number 56 adorned the livery of the Ferrari 125S driven by Franco Cortese, which won the Rome Grand Prix in 1947, the first victory the marque enjoyed in a vehicle built by Enzo Ferrari. For the new Tod’s model, the screen-printing is reworked: the distinctive feature is the position of the racing stripes and numeral, which are printed visibly on the top and in black, in contrast with the colour of the upper. The shoe comes in reversed suede and is available in understated and elegant colours.
Other highlights include: the Pantofola Serigrafia 24, where the number 24 is printed encircled, as the numbers were on historic liveries of Ferraris; a model with a rubber coating on the sole to improve driving performance – the Nuova Serigrafia Pneumatico (New Pneumatic Screen-Printed); and a new Gommino moccasin (the New 122 Band Gommino Moccasin), which features a leather piping detail inspired by the one used in the seat construction of Ferrari cars, vintage and modern.
There are other models that have sides and heels reinforced with gommini to prevent wear while driving. Materials are sporty and luxurious – reversed suede and “black hook” brushed leather.
A special lace-up – the Baracca Lace-Up – takes us back to the dawn of Ferrari history, when the duo of Enzo Ferrari and Giulio Ramponi won the Grand Prix at the Savio Circuit in Ravenna, on June 17, 1923. On that occasion, Enzo Ferrari met Count Enrico Baracca, the father of Francesco Baracca, the late World War I hero and flying ace. At a subsequent meeting, Baracca’s mother, Countess Paolina, decided to give the squadron symbol, a rampant horse, to Ferrari for good luck when racing his cars. That rampant horse has remained the symbol of Ferrari to this day.
The Baracca Lace-Up, designed in honour of the aviation ace, is characterized by a “camouflage” sock liner, which resembles the paintwork of First World War aircraft. It is also enriched by a tricolour rivet, a reference to a drawing on the plane Baracca piloted.
The rampant horse is, of course, featured throughout the Tod’s Ferrari Collection as a decorative metallic emblem.