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In a dazzling blend of fashion, artistry, and theatrical magic, Etro introduces its “Paisley Holidays” collection, a specially curated selection of garments and accessories that embodies the spirit of the festive season.
The collection unfolds as a theatrical performance, featuring an ensemble cast of creative talents from various artistic disciplines. Ethiopian-Italian soprano Mariam Battistelli captivates with her rendition of “Musetta’s Waltz” from La Bohème, while circus performer Louisa Ganzel, ballet dancer Tang Yi, card magician Sir Nick, drummer Luigi Bianco, and violinist Ragnheidur add layers of enchantment. Adding culinary flair to the spectacle are chefs Alessandro Negrini and Fabio Pisani, collaborators on the Panettone and Pandoro Etro X Aimo e Nadia.
The performance, led by Mr. Teddy as the Master of Ceremonies, traverses the globe, beginning in New York, journeying through Rio de Janeiro, and culminating in the Swiss mountains before its grand finale at Milan’s Teatro Gerolamo. This vintage venue serves as the heart of the campaign, where the talents are paired with exclusive pieces from the Paisley Holidays collection, creating a mesmerizing fusion of art and fashion.
The Paisley Holidays collection highlights Etro’s iconic paisley motif, reimagined in sumptuous fabrics and modern silhouettes. Women’s party looks shimmer with ornamental paisley patterns rendered in silk and duchess satin, exuding a haute-bohemian allure that is both contemporary and timeless. For men, tailored suits crafted in velvet and jacquard silks offer a spectrum of styles, from classic elegance to bold vibrancy, catering to every sartorial preference.
No holiday ensemble is complete without the perfect accessory, and Etro delivers pieces that are not only dazzling but also deeply meaningful. The iconic Arnica fabric, celebrating its 40th anniversary, takes center stage on the Saturno and Hobo bags, adorned with sparkling crystal embellishments. The Libra and Vela bags feature laminated effects, floral embroideries, and multicolor prints, offering a festive flair to any outfit. Additional gift ideas include charming small accessories, textile creations, jewelry, and sunglasses, ensuring there is something for everyone on your holiday list.
With “Paisley Holidays,” Etro redefines holiday fashion by blending artistic expression with luxurious design. From the theatrical performances to the meticulously crafted garments and accessories, the magic and joy of the festive season is truly vibrant.
