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In the realm of contemporary watchmaking, few brands have cultivated a visual identity as immediate as Bell & Ross. With its signature “circle within a square”, born from cockpit instrumentation and forged in the crucible of aeronautical precision, the Maison has always spoken the language of functionality.
With the release of the new BR-03 Skeleton collection—a trilogy of timepieces celebrating both 20 years of the BR-03 and the art of skeletonization—Bell & Ross reveals another fluency, and this is not the brand’s first encounter with transparency, but it may be its most expressive. The BR-03 Skeleton series reinterprets the brand’s industrial codes through the lens of architectural refinement and material innovation. A collection designed for purists and visionaries alike.
At the heart of this trilogy lies a purpose-built movement: the BR-CAL.328, an automatic calibre developed exclusively for Bell & Ross. With a 54-hour power reserve and no date function, it serves as the perfect canvas for an intricate skeletonization—an X-shaped structure that connects visually and physically to the brand’s hallmark case screws. It is as much a symbolic gesture as a structural one: a visible, deliberate alignment of mechanics, form, and signature design.
As Bruno Belamich, Creative Director and co-founder of Bell & Ross, notes, “We reworked the bridges and upper plates of the movement to bring maximum sophistication to the BR-03. By enhancing luminescence and skeletonization, we’ve added an extra level of horological dimension.”
Rather than offering a single vision, Bell & Ross launches the BR-03 Skeleton in three distinct but complementary executions, each limited in number and design-led in philosophy.
BR-03 Skeleton Black Ceramic
This version is a direct descendant of cockpit instruments, a monochrome meditation in micro-blasted ceramic. The dial, made of smoked sapphire crystal, floats above the movement like a tinted visor, allowing a subtle glimpse of the X-shaped bridges below. Legibility is assured by Super-LumiNova-filled hands and indices, echoing the tool-watch DNA that made the BR-03 a cult icon. It is sleek, stealthy, and unapologetically professional.
BR-03 Skeleton Grey Steel
Here, the BR-03 transforms from cockpit instrument to horological sculpture. The stainless steel case, polished and satin-finished, reflects light with calculated grace. The open-worked dial is faceted and treated with ruthenium for a cool, metallic shimmer—an aesthetic that evokes the angular forms of stealth aircraft. More than a watch, it is a brutalist jewel, offered in a limited run of 250 pieces.
BR-03 Skeleton Lum Ceramic
This is where Bell & Ross moves into science fiction. A smoked plate, luminous green SLN C3 accents, and a translucent dial give this model a dual personality—under daylight, a masterfully minimalist ceramic instrument; under darkness, a glowing beacon of futuristic watchmaking. With just 250 pieces available exclusively through Bell & Ross boutiques and its official website, this is the most experimental—and perhaps most coveted—model of the trilogy.
Since its founding in 1994, Bell & Ross has walked a deliberate line between professional-grade tool watches and design-forward innovation. The BR-01 set a new visual standard in 2005, and the BR-03 continued that momentum with its 42mm format—more wearable, but no less iconic.
With this Skeleton trilogy, the Maison elevates the BR-03 platform to new heights. It’s not just about transparency, but about intentionality: exposing the movement not for spectacle, but as a design statement that connects engineering to emotion.
The BR-03 Skeleton collection is Bell & Ross at its most ambitious and articulate, technically proficient, visually daring, and deeply rooted in the brand’s heritage of professional timekeeping. Whether you prefer the austere appeal of ceramic, the jewel-like architecture of steel, or the luminous drama of the Lum version, each piece offers a fresh dialogue between material and motion, structure and soul.
