Friday , November 22 2024

OROAREZZO, RELAUNCHING “MADE IN ITALY”

OROAREZZO, the International Gold, Silver and Jewelry Trade Exhibition run its 35th edition from 5 to 8 April at Arezzo Fiere e Congressi confirming once again its major role in boosting Arezzo exports in jewelry and gold.

This unique event has always showed the best of Arezzo production district. However, according to the new president of Arezzo Fiere e Congressi, Andrea Boldi, the 35th edition was exceptional since considered as a re-launch of the gold-jewelry sector, leveraging quality, manufacture, excellence and originality Made in Italy. Increases in foreign operators with particular interest from Gulf and Maghreb countries and an important return of operators from the United States were also noticed. Mr. Boldi has also underlined the good results achieved by the Bi-Jewel section dedicated to fashion jewels, where lots of orders have been already signed.

During the inauguration ceremony, the Minister for constitutional reforms and relations with Parliament, Maria Elena Boschi, focused in her speech on the attempts to further promote export by reviewing customs duty agreements also with the United States and Japan.

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The four days event saw the participation of around 500 exhibiting companies and 280 buyers from more than 80 countries, in addition to up to 12,000 local visitors thus registering an increase of 8.5% in the total visitors’ number of the previous year’s edition.

Besides quality products Made in Italy showcased in an almost totally revamped lay-out, the fair hosted many parallel events and activities which made of the buyers visit a memorable one enriching it on the cultural and artistic levels. Gold Up/future exhibition, curated by art director Beppe Angiolini, welcomed the visitors at the fair entrance giving them the opportunity to view a selection of exclusive jewels from the ORO D’AUTORE Collection, by 28 stylists, artists and designers including Versace, Giorgio Armani, Dolce e Gabbana, Etro, Moschino, Giò Pomodoro, Ettore Sottsass, Salvatore Fiume, Enrico Baj and Dario Fo, produced by companies exhibiting at OROAREZZO. While the splendid venue of Palazzo Lambardi, a historic building in the center of Arezzo, hosted the Première 2015 prize-giving ceremony, the contest that for 24 years has celebrated gold-jewelry companies on show at OROAREZZO.

The digital technology was also present at OROAREZZO, “Districts on the Web” being a project developed in collaboration with the Arezzo Chamber of Commerce aimed at promoting digitalization of 20 Italian districts.

The next meeting in Arezzo will be from 27 to 29 October with Gold in Italy, and hosting Bi-Jewel and Cash&Carry. www.oroarezzo.it

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