Collection Pan Arab Luxury Magazine
Related Articles
VOICE – Vicenzaoro International Community Event, is the sector’s first physical event since the COVID-19 crisis, organized by Italian Exhibition Group at Vicenza Expo Centre from 12th the 14th September.
A conference entitled “E-commerce and new internationalization opportunities. Focus China on JingDong and WeChat” was held on The Stage of Voice, thanks to the valuable contribution of ICE, the Agency that promotes the internationalization of Italian companies abroad.
An event that provided an ideal moment for presenting the recent partnerships that ICE has sealed with WeChat, the digital platform with over one billion users daily, and with JingDong, China’s one-stop leading e-commerce platform, with the aim to promote Italian companies on the Chinese market. A fundamental agreement for the Italian gold-jewellery industry’s small and medium-sized enterprises that aim to internationalize their offer by taking full advantage of the current and considerable growth in e-commerce during the pandemic.
Through these agreements, Italian companies will be able to benefit from services such as having a mother tongue Chinese jewellery sector expert manage their storytelling, or obtaining active support in terms of cultural mediation, cross-border product logistics management and invoicing, as well as help with sales.
On stage outlining the initiative were Carlo Ferro, President of Agenzia ICE; Gianpaolo Bruno, Director of ICE Peking and ICE Office Network Coordinator in China for the e-commerce project on JingDong; Nicola Canzian, DG Digital Retex Trusted partner in Italy at Tencent for the e-commerce project on WeChat; Chiara Petrò, Ecommerce team, ICE Milan.
According to President Carlo Ferro: “Thanks to the agreements that ICE has sealed with WeChat and JingDong, essential platforms for penetrating the Chinese market, Italian companies operating in the sector will be able to fully grasp the potentials offered by digitization and the considerable increase in the use of e-commerce. Today’s challenges are playing out in a different global context than in the past: consumer habits, especially those of the new generations, have always been more geared towards quality, sustainability and, above all, know no boundaries between offline and online. Therefore, we must help Italian companies, especially small and medium-sized enterprises, to modernize their processes and adapt to new global trade models and technological innovation. That is why, as ICE, we are speeding up with a series of agreements with numerous marketplaces in order to include Italian companies in 59 initiatives and take large-scale retail from offline to online in 28 countries around the world.”
Repeat viewings of the event are available in streaming on the show’s website and on its YouTube and Facebook profiles. www.vicenzaoro.com/en/voice
