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FROM THE RETURN OF A LEGENDARY MAISON TO THE DISCOVERY OF NEW CREATIVE VOICES, THE UPCOMING EDITION OF VICENZAORO SOLIDIFIES ITS POSITION AS THE ESSENTIAL B2B PLATFORM FOR THE INTERNATIONAL HIGH JEWELLERY COMMUNITY.
As the golden light of early September begins to bathe the Veneto, the industry will once again turn its eyes to Vicenza. From 4 to 8 September, the newly refurbished Expo Centre of the Italian Exhibition Group will open its doors for the September edition of VICENZAORO, a trade show that has long transcended its role to become a true ecosystem for business, innovation, and brand positioning in the luxury sector. 
In an industry that thrives on both heritage and evolution, the upcoming edition is already shaping up to be a pivotal moment. The most significant testament to the event’s enduring strategic value is the return of Pasquale Bruni to the ICON community after one decade of absence. This homecoming is a powerful signal as it confirms that Vicenzaoro is not just a venue for transactions, but the preferred stage for brands seeking to assert their influence on a global scale.
The ICON halls, 7, 7.1, and 6, will once again serve as the beating heart of the show, uniting the most prestigious Italian and international maisons. Alongside Pasquale Bruni, industry stalwarts like Damiani, Roberto Coin, Crivelli, Schreiner Fine Jewellery, and FOPE will present their latest collections, embodying the pinnacle of Italian craftsmanship and design prowess . This is where the language of contemporary luxury is written and refined, offering buyers a unique vantage point to anticipate market trends and identify the defining aesthetics of the season.
However, the true strength of Vicenzaoro lies in its ability to curate a balanced dialogue between established tradition and future innovation. The Design Room, a curated space dedicated to the most sought-after independent designers, promises to be a fertile ground for discovery. Here, jewellery is interpreted not just as an ornament, but as a profound expression of culture and creative experimentation. Names like Alessio Boschi, fresh from his VO Award win, Annelie Fröhling, Antonini Milano, and the collective from the Beijing School of Design will offer an exhilarating glimpse into the new directions redefining contemporary luxury.
Vicenzaoro continues to demonstrate its commitment to global reach. The participation of newcomers like Effy Jewelry from the United States and Gellner and Bossert + Kast from Germany, alongside established international names such as Carrera y Carrera, underscores the show’s role as a global crossroads where diverse markets and styles converge. This is complemented by the presence of industrial powerhouses like the Morellato Group, further reinforcing the event’s status and making it the preferred platform for companies shaping the evolution of the entire jewellery market.
As the industry gathers this September, Vicenzaoro will prove once again that it is the indispensable stage for high jewellery, and a place where tradition, innovation, and global commerce meet to define the future of luxury.
