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Twice a year, the fashion world converges on Paris to see what’s next. Literally. Since 1994, Who’s Next has stood as one of Europe’s leading trade fairs for women’s ready-to-wear, accessories, jewelry, beauty, and lifestyle, a meeting point where buyers, brands, and trendsetters come together to shape the seasons ahead.
Held at the Parc des Expositions, Porte de Versailles in Paris, Who’s Next brings together roughly 1,200 exhibiting brands and welcomes an audience of around 38,000 visitors each edition. It’s a number that speaks to the show’s scale, but the real story is in who those visitors are: the majority are buyers representing retailers, multi-brand boutiques, department stores, and e-commerce platforms, alongside agents, journalists, stylists, trend forecasters, and increasingly, influencers… all searching for what will define the coming season.
Beyond the exhibition floor, Who’s Next runs a full program of conferences, masterclasses, and forums designed to help attendees make sense of where the industry is heading, from emerging consumer behavior to the innovations reshaping fashion retail.
Who’s Next never stands alone, each September edition runs alongside Bijorhca, the international trade fair dedicated to jewelry, and Interfilière Paris, which focuses on materials and sourcing for lingerie, swimwear, and sportswear. Come January, the show is joined instead by the Salon International de la Lingerie and Interfilière Paris. This deliberate layering of complementary fairs, all under the WSN Group umbrella, allows visitors to move fluidly between fashion, jewelry, and textile sourcing in a single trip.
The guest list reads like a roll call of global retail: Galeries Lafayette, Bloomingdale’s, Selfridges, Fortnum & Mason, Takashimaya, Shinsegae, El Corte Inglés, Lane Crawford, and Zalando are just a handful of the international buying houses and department stores that make Who’s Next a fixture on their calendar. For brands looking to break into new markets, particularly across the Middle East, Asia, and beyond, this kind of concentrated buyer presence is exactly what makes the trip worthwhile.
The next edition of Who’s Next takes place from 5 to 7 September 2026, followed by the January edition running from 16 to 18 January 2027, both at the Porte de Versailles in Paris.
