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In the fast-paced world of luxury fashion, a pause is often perceived as a risk. Yet, for Titi Adesanya, the founder of Titi Adesa, it was a necessity, a deliberate step back to build a foundation worthy of her vision. Now, after a two-year hiatus, the acclaimed footwear designer makes a triumphant return with the ROOTED collection, a soulful ode to womanhood, resilience, and the quiet power of self-discovery.
Since its inception in 2019, Titi Adesa has been a name to watch. From prestigious retail placements at Harrods, Level Shoes, Alara Lagos, and Lotte Accra to receiving the Emerging Footwear Designer of the Year award at the Footwear News Awards in New York, the brand’s trajectory has been nothing short of meteoric. Its celebrity clientele reads like a who’s who of style icons—Kerry Washington, Emily Blunt, Jennifer Hudson, Olivia Palermo, Chimamanda Ngozi Adichie, and Sabrina Elba—and the brand earned the ultimate endorsement when Beyoncé spotlighted it as a top Black-owned brand to shop.
Yet, for Adesanya, early success was only the beginning, the two-year hiatus was an intentional act of reinvention, allowing the brand to rebuild its infrastructure and production chain. Today, Titi Adesa returns with a refined purpose, an elevated product line crafted in a new state-of-the-art production house in Florence, and a renewed commitment to thoughtful, meaningful design.
The ROOTED collection is a creative manifesto, it features brand-new silhouettes, elegant reinterpretations of bestsellers, and the introduction of a Mini Diamonds kids’ line, capturing the multifaceted nature of the modern woman. “This is a deeply personal collection for me”, shares Titi Adesanya, now a mother of three. “The ROOTED collection is designed for the multifaceted woman, moving through different moods and moments with a strong sense of self. It is about knowing who you are and dressing from that place”.
Every silhouette tells a story, the Égó mules introduce a fresh point of view, blending sophistication with a subtle edge, featuring a cowrie shell design inspired by Nigeria’s 19th-century currency, a nod to heritage reimagined for the contemporary wardrobe. Meanwhile, the playful yet polished Jadésola mules, designed in collaboration with Adesanya’s six-year-old daughter and inspired by her love for the rolling waves of the ocean, serve as a charming reminder of childlike creativity and the beauty of intergenerational inspiration.
Titi Adesa’s appeal lies in its cultural fluency. Born in the States and living between the UK and Dubai, she brings a multicultural perspective that resonates with a discerning global clientele. The brand’s Nigerian heritage is woven throughout the collection as a foundational element of its identity. The result is footwear that speaks to a woman who is confident, intentional, and emotionally in tune with her style.
The brand has unveiled the ROOTED campaign with a Middle East exclusive pre-launch at Level Shoes, underscoring the region’s significance as a luxury market destination. The pre-launch event gathered a community of influential women and their families, celebrating with sweet treats and canapés, reflecting the commitment to community and connection.
With pop-ups planned across London, Singapore, and Lagos, Titi Adesa is poised to reintroduce the world to a brand that is both emotionally resonant and visually elevated. Select styles from the ROOTED collection are currently available exclusively at Level Shoes for women and kids, with a global rollout on the horizon.
Titi Adesa’s ROOTED collection stands as a testament to the power of intentionality. It is a collection born from reflection, crafted with care, and designed for the woman who knows exactly who she is, and is unafraid to show it. Titi Adesa is back, and she is more grounded than ever.
