Collection Pan Arab Luxury Magazine
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With its 41st edition, Baselworld Watch and Jewellery Show started a new era in the exhibition industry, setting new standards and offering exhibitors and visitors an innovative fair experience.
With its newly-opened hall complex designed by architects Herzog & de Meuron and more than 1000 new stands, Baselworld hosted 1460 exhibitors from the watch and jewellery industry and achieved a record of 122,000 buyers arriving from 100 countries. Another record was achieved in the number of registered media members which reached a total of 3610.
The eight days at BaselWorld were very particular for each and every exhibiting company. The quality of the contacts they had and the results of the business conducted met in fact their expectations.
Luc Perramond, CEO of La Montre Hermes said: “This is an exceptional year for us. We have been able to inaugurate our new pavilion by Toyo Ito. This stand reflects our brand in an outstanding manner. We were able to welcome around 800 journalists. The number of buyers has also risen. This show is on event not to be missed for us”.
Press representatives attending from the four corners of the globe were mesmerized by the radical change in the architecture accompanied by a total renovation of the exhibition concept. The events and social activities which accompanied the show were also of great attraction.
